Digital Marketing Executive

JD for Digital media marketing:
A Social Media/Online Marketing Executive in an investment office is responsible for

developing and executing digital marketing strategies to promote the firm’s services, engage

with clients, and build a strong online presence. This role involves managing social media

platforms, creating content, analyzing performance metrics, and coordinating online

campaigns to attract and retain clients.

## Job Title:
Social Media/Online Marketing Executive - Investment Office

## Job Summary:
The Social Media/Online Marketing Executive is responsible for driving the online marketing

efforts of the investment office. This role involves creating and managing content across

various digital platforms, executing marketing campaigns, and leveraging analytics to

optimize performance. The executive works closely with the investment and sales teams to

align marketing activities with business objectives.

## Key Responsibilities:
### 1. Social Media Management:

- Develop and implement a social media strategy to enhance the firm's online presence

and engage with the target audience.
- Manage and update the firm’s social media profiles on platforms like LinkedIn, Twitter,

Facebook, Instagram, and others relevant to the industry.
- Create and schedule posts, ensuring content is consistent with the brand’s voice and

goals.
- Engage with followers, respond to inquiries, and monitor comments to foster a positive

online community.

### 2. Content Creation:

- Create high-quality, engaging content tailored to the firm’s audience, including blog posts,

articles, infographics, videos, and newsletters.
- Collaborate with the investment team to produce thought leadership pieces, market

updates, and educational content related to investments and financial planning.
- Ensure all content aligns with regulatory requirements and company policies.

### 3. Digital Advertising and Campaigns:

- Plan and execute online marketing campaigns, including paid search (PPC), social media
- Monitor and optimize campaigns to improve performance, focusing on lead generation,

brand awareness, and client engagement.
- Coordinate with external vendors or agencies for specialized campaigns or initiatives.

### 4. Website Management:

- Oversee the firm’s website, ensuring content is up-to-date, relevant, and optimized for

SEO.
- Work with web developers to improve site functionality, user experience, and conversion

rates.
- Analyze website traffic using tools like Google Analytics and adjust strategies to enhance

user engagement and lead generation.

offers, and client updates.

open rates, click-through rates, and conversions.

### 6. Analytics and Reporting:

- Track, analyze, and report on key performance indicators (KPIs) for all digital marketing

activities, including social media engagement, website traffic, and campaign ROI.
- Use data to identify trends, optimize strategies, and provide insights to the management

team.
- Regularly present performance reports and recommendations for improvement.

### 7. Brand Management:

- Maintain the consistency of the firm’s brand across all digital platforms.
- Work with the design team to develop marketing materials that reflect the firm’s brand

identity.
- Ensure all marketing activities comply with brand guidelines and regulatory standards.

### 8. Client Engagement and Lead Generation:

- Develop and implement strategies to generate and nurture leads through online

channels.
- Use social listening tools to identify potential clients and engage with them proactively.
- Collaborate with the sales team to align online marketing efforts with lead generation and

conversion goals.

### 9. Market Research and Trends:

- Stay updated on the latest digital marketing trends, tools, and best practices, particularly

in the financial services industry.
- Conduct competitor analysis and monitor industry developments to identify opportunities

for innovation and improvement.
- Recommend new strategies and tools to enhance the firm’s digital marketing efforts.

### 10. Compliance and Risk Management:

- Ensure all online marketing activities comply with industry regulations and internal

policies.
- Work closely with the compliance team to review content and campaigns before

publication.
- Monitor and manage online reputation risks.

## Qualifications:

- Bachelor’s degree in marketing, communications, finance, or a related field.
- Proven experience in social media management, digital marketing, or a similar role,

preferably within the financial services industry.
- Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools,
- Strong understanding of financial markets and investment products is a plus.
- Excellent written and verbal communication skills.
- Creative thinking with a strong attention to detail.
- Ability to work independently and manage multiple projects simultaneously.

## Key Competencies:

- Strategic th