Digital Marketing Specialist

2 days ago

Wagle Estate Thane Maharashtra, India Rajlaxmi Solutions Pvt. Ltd Full time ₹ 42,00,000 - ₹ 54,00,000 per year

Job Summary:

We are looking for a highly skilled and dynamic Digital Marketing Specialist to manage end-to-end digital marketing activities. The ideal candidate will be responsible for leading the digital marketing team, strategizing and executing campaigns, and ensuring consistent brand growth across online channels.

Key Responsibilities:

1. Team Handling & Leadership:

  • Lead, mentor, and manage a team of digital marketers, designers, editors, and content creators.
  • Allocate tasks and monitor performance to ensure timely delivery of campaigns and projects.

2. SEO (Search Engine Optimization):

  • Develop and implement effective SEO strategies to improve organic rankings.
  • Monitor website analytics and optimize content for better visibility and engagement.
  • Conduct keyword research and competitor analysis to drive traffic growth.

3. SMM (Social Media Marketing):

  • Plan and execute social media campaigns across platforms like LinkedIn, Instagram, Facebook, X (Twitter), and YouTube.
  • Analyze engagement, track KPIs, and optimize campaigns for reach and conversions.
  • Develop creative content calendars and social media strategies.

4. Web Development & Management:

  • Oversee website updates, design improvements, and functionality enhancements.
  • Ensure website performance, user experience, and SEO optimization.
  • Coordinate with developers for custom features or troubleshooting.

5. Design, Editing & Video Production:

  • Supervise creation of graphics, banners, and video content for campaigns.
  • Plan, shoot, and edit promotional videos for social media and digital platforms.
  • Ensure consistent branding across all digital assets.

6. Paid Marketing / Campaign Management:

  • Plan, execute, and manage paid campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
  • Track performance metrics and optimize ROI for campaigns.
  • Prepare reports on campaign performance, leads, and conversions.

7. Strategy & Analytics:

  • Develop overall digital marketing strategies aligned with business goals.
  • Monitor KPIs, website analytics, and campaign performance.
  • Provide insights and recommendations for continuous improvement.

Qualifications & Experience:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3–6 years of experience in end-to-end digital marketing.
  • Proven experience in SEO, SMM, paid campaigns, web management, and content creation.
  • Strong knowledge of digital marketing tools and analytics platforms (Google Analytics, SEMrush, Canva, Adobe Suite, etc.).

Key Skills:

  • Strong leadership and team management capabilities.
  • Excellent communication and creative thinking skills.
  • Ability to plan, execute, and analyze multi-channel marketing campaigns.
  • Hands-on knowledge of video production, editing, and design tools.
  • Data-driven mindset with strong analytical skills.

Job Types: Full-time, Permanent

Pay: ₹35, ₹45,000.00 per month

Benefits:

  • Provident Fund

Application Question(s):

  • What is your current salary and expected salary?
  • When can you join if selected?
  • Can you describe your previous work experience?

Work Location: In person

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