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Integrated Account Manager

2 months ago

Mysore division, India Ruder Finn India Full time

Job Description: Integrated Communication Manager


Experience: Someone with close to 4 years of experience both in PR and Digital/social and experience in handling healthcare clients.


Project Management:

  • The day-to-day management of clients’ marketing and advertising campaigns (Day-to-day execution will be AE role not Account Manager, he needs to only supervise)
  • Pro-active leadership that encourages teams to perform to the best of their ability
  • Regular communication and liaison with clients at a senior level
  • The organization of client feedback
  • Involvement in new business development to grow the practice
  • The ability to plan and strategise at a senior level, and proven experience in building Brands
  • Ensuring the agency’s success by aligning measurement plans to client briefs and focusing clients and internal teams on the job to be done
  • Representing agency points of view clearly in writing, formal presentations, and informal client meetings and workshops
  • Discovering new opportunities for the agency through a proactive understanding of client accounts, digital media trends, and an entrepreneurial sensibility
  • Maintaining profitability of engagements in partnership with project management


  • Create and implement comprehensive digital communication strategies aligned with the company’s goals.
  • Develop plans to enhance online presence, brand awareness, and engagement across digital platforms.
  • Oversee the creation of engaging and relevant content for various digital platforms, including websites, social media, email campaigns, and blogs.
  • Ensure content is consistent with the brand’s voice and message, and optimized for search engines (SEO).
  • Manage and grow the client’s social media profiles and presence.
  • Develop and execute social media campaigns, monitor engagement, and respond to inquiries and feedback.
  • Plan, execute, and analyze digital marketing campaigns, including PPC, email marketing, and display advertising.
  • Monitor and report on campaign performance, making data-driven adjustments as needed
  • Use digital analytics tools to track and analyze website traffic, social media engagement, and other key performance indicators (KPIs).
  • Prepare regular reports on digital communication effectiveness and ROI.
  • Stay updated on the latest digital communication trends, tools, and technologies.
  • Recommend and implement new tools or strategies to enhance digital communication efforts.


Business Development:

  • Assist senior team members in developing new business initiatives
  • Work on Case Studies and prepare Award submission first draft
  • Contributes to RF Marketing Calendar


Capabilities

  • Drives an insight led thinking culture amongst the wider teams
  • Exhibit effective project management working closely with account teams and keep them abreast of timelines and deadlines
  • Measure the effectiveness / ROI on campaigns once they are launched
  • Able to work on digital platforms - Facebook, , Twitter, Weibo, Wechat
  • Be a part of a minimum of 4 New business Pitches and not limit to this


Team / people skills

  • Be proactive & a contributing team member
  • Seek opportunities to train junior team members
  • Follow RF processes as part of a team
  • Drives an insight led thinking culture amongst the wider teams