Integrated Marketing Manager
6 months ago
ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. ApplyBoard is a mission-driven, hyper-growth organization. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our are our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it’s important that our team members are representative of the students from more than 150 countries that we support.
The Role:
The Integrated Marketing Manager is responsible for driving brand and customer growth for ApplyBoard in India. This marketer will drive the development and execution of the marketing strategy for Students, Recruiters and Schools across all markets, channels and tactics.
What you’ll be doing every day:
Lead the integrated marketing strategy for India to deliver brand, customer and commercial growth
Develop and implement comprehensive integrated marketing strategies to drive brand awareness, customer acquisition, and engagement across all relevant channels.
Collaborate closely with cross-functional teams including product marketing, sales, and growth marketing to ensure alignment and integration of marketing initiatives with overall business objectives.
Lead the planning and execution of multi-channel marketing campaigns, utilizing a mix of traditional and digital channels such as print, TV, radio, social media, email, experiential and SEO/SEM.
Conduct market research and analysis to identify emerging trends, competitive insights, and opportunities for innovation in marketing strategy and tactics.
Oversee the creation and production of marketing collateral, including advertising materials, website content, videos, and promotional materials, ensuring consistency in messaging and branding.
Manage relationships with external agencies, vendors, and partners to support the execution of marketing campaigns and initiatives.
Monitor and analyze key performance metrics and ROI to evaluate the effectiveness of marketing programs and make data-driven recommendations for optimization.
Stay informed about industry best practices, technologies, and regulatory developments to continuously enhance the effectiveness and efficiency of marketing efforts.
Own the market specific learning agenda, experimentation and customer insights to improve delivery of brand and customer metrics
Play a critical role within the Marketing Team by contributing to a high-performance team renown for accountability, executional excellence, business impact and teamwork
What you bring to the table:
5+ years marketing experience
Degree qualified in Marketing, Communication and/or Commerce (preferred not mandatory
Highly strategic and great problem solver
Highly creative with ability to inspire and motivate others
Highly analytical, commercially oriented and motivated by business impact
Highly structured, with strong planning and prioritization skills
Outstanding written and verbal communication skills
Experience in driving organizational change management programs
Experience in fast paced, dynamic environment
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