Integrated Solution/ Marketing Manager
1 week ago
Manager- Integrated Solutions
- Nation with Namo is looking for an Integrated Solutions Manager who is dynamic, enthusiastic and keen- eyed to go beyond the obvious, deliver high budget ad campaigns, draw complex insights and provide actionables to the team and the client.
- To be successful in this role, you should have previous experience in end-to-end project management.
- Our ideal candidate should have some technical background with a Business Administration or Marketing degree.
Responsibilities :
- Implementing and monitoring the digital advertising and outreach campaigns effectively, in coordination with different stakeholders.
- Facilitating collection, harmonisation and warehousing of campaign performance data from various sources and stakeholders, and organisation of data into insightful dashboards.
- Coordinating with various stakeholders and web development team to build high converting landing pages and comprehensive campaign websites, taking complete ownership from conceptualisation to production.
- Performing quality assurance controls on the end-user deliverables / products.
- Build and maintain databases following the best practices to ensure the data availability and visibility for stakeholders at all times.
- Analysing data from ad campaigns, website traffic and secondary sources to identify trends, insights and opportunities to optimize campaign performance.
- Providing inputs and expertise to drive efficacy of marketing activities, starting from media planning to content development and finalizing ad targeting.
- Work with other departments to ensure goal and strategy alignment.
- Managing the team by recruiting, orienting, and training team members.
- Creating and maintaining relationships with clients, advertising partners and publishers.
Qualities we are looking for :
- Open-minded, curious, and a strong problem solver.
- Strong analytical skills and ability to leverage data to find opportunities for optimization.
- Strong written, communication, and presentation skills.
- Ability to interact effectively with all levels of management and clients, and ensure seamless inter-teams coordination.
- Hands-on experience in managing web development and understanding of user experience and web technologies.
- Proficiency in user analytics and marketing tools like Google Analytics, CleverTap, MoEngage, etc.
- A self-starter mentality, a strong sense of ownership, and an appetite for learning.
Educational Qualifications and Work Experience :
- Bachelor's or master's degree in engineering, statistics, marketing or a related field from a leading education institution.
- Relevant experience of 3-5 years gained in either a product/growth/brand management focused role in a consumer-facing organisation or a full-service agency.
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