
Planify Capital
7 hours ago
- Develop, implement, and optimize online marketing strategies with a strong focus on email marketing and WhatsApp marketing
- The ideal candidate should have experience in running targeted campaigns, increasing engagement, and driving conversions through these channels.
- Develop and execute email marketing campaigns, including list segmentation, content creation, and automation.
- Design and run WhatsApp marketing campaigns- to engage potential and existing customers.
- Monitor and analyze the performance of email and WhatsApp campaigns using relevant tools.
- Work on lead generation strategies- through email and WhatsApp marketing.
- Ensure compliance with email marketing best practices (SPAM laws, GDPR, etc.
- Create compelling and engaging content for both -email and WhatsApp messages
- Collaborate with the content, design, and sales teams to create effective messaging.
- Optimize open rates, click-through rates, and conversions- through A/B testing.
- Stay updated with the latest trends and tools in email and WhatsApp marketing.
Required Skills & Qualifications:
- Proven experience in email marketing and WhatsApp marketing
- Hands-on experience with email marketing platforms - (Mailchimp, Sendinblue, HubSpot, etc.
- Familiarity with -WhatsApp Business API & automation tools
- Strong analytical skills to measure and improve campaign performance.
- Knowledge of email deliverability, segmentation, and personalization strategies
- Basic knowledge of SEO, PPC, and social media marketing- is a plus.
- Good communication and copywriting skills.
- Ability to work in a fast-paced environment and handle multiple campaigns.
Preferred Experience:
- 5-8 years of experience in digital marketing with expertise in email & WhatsApp marketing.
- Experience in e-commerce, real estate, or any direct-to-consumer industry is a plus
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