Planify Capital

3 weeks ago

Gurugram, India Planify capital limited Full time

We are an innovative fintech company looking to expand our digital presence and enhance our brand engagement across multiple channels.

We are seeking a skilled and experienced Social Media Manager to lead our social media strategies and email marketing initiatives.

Job Responsibilities:

- Develop and implement comprehensive social media strategies to increase brand visibility and engagement across various platforms (LinkedIn, Facebook, Twitter, Instagram, etc.

- Manage WhatsApp marketing strategies for customer engagement and lead generation.

- Lead and optimize email marketing campaigns, ensuring effective communication with our audience and improving open rates, click-through rates, and conversion rates.

- Oversee daily social media operations, ensuring content is consistent with the brand's voice, tone, and style.

- Analyze and report on social media performance metrics, providing insights and strategies for improvement.

- Work closely with the marketing team to create engaging and relevant content that aligns with business objectives.

- Handle and guide a dynamic team, providing leadership and mentorship to ensure smooth execution of all digital marketing activities.

- Stay up-to-date with the latest trends in social media, digital marketing, and fintech to ensure strategies remain innovative and effective.

- Manage content calendar and ensure timely delivery of content across platforms.

- Collaborate with other departments to create campaigns that reflect company initiatives and offerings.

Required Skills & Qualifications:

- 5+ years of experience in social media management, digital marketing, or a related field, preferably in the fintech industry.

- Strong proficiency in email marketing and WhatsApp marketing.

- Expertise in social media optimization and content strategies for various platforms.

- Proven experience in team handling and managing a team of digital marketers or content creators.

- Excellent communication and writing skills, with the ability to create compelling content that resonates with diverse audiences.

- Strong analytical skills to track and measure campaign success and suggest improvements.

- In-depth knowledge of tools and platforms for social media scheduling, email marketing, and performance analytics.

- Ability to work in a fast-paced environment and manage multiple projects simultaneously

(ref:iimjobs.com)

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