Planify Capital

4 weeks ago

Gurugram, India Planify capital limited Full time

Key Responsibilities:- Develop, implement and manage comprehensive SEO strategies covering off-page, on-page, and technical SEO to improve search engine rankings, increase organic traffic, and maximize online visibility.- Conduct regular SEO audits and optimize website content, structure, metadata, and internal linking to ensure best practices.- Manage and optimize Google Ads campaigns to drive targeted traffic, leads, and conversions while optimizing budget spend.- Plan and execute influencer marketing and YouTuber outreach campaigns to expand brand reach and engagement.- Develop and manage press release outreach strategies, including crafting compelling press releases, distributing them to targeted media outlets, and building strong media relationships to secure positive coverage and backlinks.- Lead, mentor, and manage a digital marketing team, providing guidance and fostering a collaborative and results-driven culture.- Collaborate with content, design, and development teams to ensure alignment of SEO and digital marketing strategies.- Monitor, analyze, and report on key performance metrics for all digital campaigns using tools such as Google Analytics, Google Search Console, and other SEO and ad platforms; provide actionable insights for continuous improvement.- Stay up-to-date with the latest digital marketing trends, SEO algorithm updates, competitive landscape, and emerging tools and technologies.- Collaborate with cross-functional teams to align digital marketing efforts with overall business goals and marketing strategies.- Manage vendor and agency relationships related to SEO, advertising, influencer campaigns, and PR Minimum 5 years of experience in digital marketing, with a strong focus on SEO, paid advertising, and PR outreach.- Hands-on experience with all aspects of SEO, including technical SEO, on-page optimization, and link-building strategies.- Proven expertise in managing Google Ads campaigns, influencer/YouTuber collaborations, and press release distribution.- Experience in identifying, negotiating, and managing influencer or YouTuber partnerships.- Strong leadership and team management skills with experience leading marketing teams or projects.- Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz), Google Analytics, Google Search Console, and ad management platforms.- Excellent analytical and problem-solving skills, with the ability to translate data into actionable marketing strategies.- Strong project management and communication abilities.- Knowledge of HTML, CSS, and website architecture is a influencer, digital marketing, digital, technical seo, seo. (ref:iimjobs.com)

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