Manager - Product Marketing

4 weeks ago

Bengaluru, Karnataka, India Zycus Full time

Certinal ( a division of Zycus) is seeking a Marketing Manager with B2B SaaS expertise and experience in Demand Generation and Product Marketing to lead and drive our integrated marketing efforts for our Digital Transaction Management (DTM) AI-powered eSignature Solution "Certinal" (https://certinal.com/). Certinal eSign is a future-ready Digital Transaction Management solution that provides trust, security, and compliance. Certinal is a subsidiary of Zycus, the pioneer in Cognitive Procurement. You'll lead global GTM, Demand generation, Product marketing, content, messaging & positioning , SEO, and digital marketing strategies.

Key Responsibilities:

- Drive our global marketing strategy and articulate the value proposition in positioning Certinal as a leader in Digital Transaction Management (DTM) AI-powered eSignature Solution.

- Product Marketing: Develop positioning, messaging, and adoption strategies for Certinal's solutions.

- Content Marketing: Create and manage high-quality content (blogs, whitepapers, case studies, webinars, social media) aligned with SEO best practices.

- Demand Generation: Execute multi-channel campaigns (email, social, PPC, events) to generate qualified leads and optimize performance.

- Go-to-Market (GTM): Plan and execute market expansion and product launch strategies based on research and competitive analysis.

- Account-Based Marketing (ABM): Personalize campaigns to engage high-value accounts in collaboration with the sales team.

- Field Marketing: Organize and manage trade shows, conferences, and webinars to boost brand awareness and lead generation.

External Skills and Expertise:

- Qualifications: MBA in marketing

- 5+ years of marketing experience, preferably in B2B SaaS.

- Strong background in demand generation, product marketing, GTM, and content creation.

- Proven success in penetrating international markets.

- Bachelor's degree in, Engineering, Business Administration or a related field; MBA or advanced degree preferred.

- Analytical mindset with expertise in campaign performance measurement.

- Excellent communication skills and experience with marketing automation tools.

Why Should You Join Us?

Recognized as a leader by Analysts. Zycus is cited as a 'Leader' in The Forrester Wave's Contract Lifecycle Management for Buy-Side Contract Suite, Q4 2021. Find out more about us and read the report https://www.zycus.com/

Certinal eSign is a future-ready Digital Transaction Management solution that provides trust, security, and compliance. Zycus's Certinal meets the global standards for eSignature and has external 3rd party validation of compliance undertaken by Ernst & Young an impact and transform with your ideas. You will get the opportunity to lead and grow the business. Opportunity to lead a dynamic and innovative organization at the forefront of the digital transformation industry.

Chance to make a significant impact on the growth and success of Certinal, backed by the resources and expertise of Zycus.

About Us:

Certinal is a leading provider of secure, compliant, and innovative electronic signature solutions. As a subsidiary of Zycus, a global leader in procurement technology solutions, Certinal benefits from a strong foundation and extensive resources to drive innovation and growth in the digital transaction management industry. Certinal is committed to delivering exceptional value to its clients through cutting-edge technology and customer-centric services.

About Zycus:

Zycus is a pioneer in cognitive procurement, offering a comprehensive suite of procurement performance solutions powered by artificial intelligence. With over two decades of experience, Zycus is trusted by leading global organizations to drive efficiency, savings, and compliance in their procurement processes. Zycus' solutions cover the entire source-to-pay cycle, ensuring seamless integration and superior performance.

(ref:iimjobs.com)

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