Product Marketing Manager

2 weeks ago

Bengaluru, Karnataka, India Progress Account Full time
Job Description

Job Summary

We are Progress (Nasdaq: PRGS) - a trusted provider of software that enables our customers to develop, deploy and manage responsible, AI powered applications and experiences with agility and ease.

We're proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as aProduct Marketing Manager supporting ShareFile and working out of Bangalore to help us do what we do best: propelling business forward.

TheProduct Marketing Manager possesses a unique blend of experience in the software industry, business and technical skills, a big-picture vision, and the drive to make that vision a reality. The right candidate will be passionate about spending time in the market to understand customer needs and find innovative solutions for the broader markets that Progress intends to capture. An energetic, strategic thinker who thrives in competitive environments, with a bias towards action and results will enjoy a successful career on our product marketing team.

In this role, you will:

- Develop needed buyer personas proactively, regularly updating based on changing market trends and information.
- Responsible for messaging and positioning for products and target segment
- Coordinate the launch of features and go-to-market motions for assigned segment.
- Collaborate with product management, engineering, and other product marketing managers to design the business case for features.
- Work with Revenue enablement to design and build enablement for sales organization.
- Conduct interviews with buyers, using available tools to find and connect.
- Build and present presentations to external audiences, including conducting demos, customers and partners.
- Support in the design and the execution of sales and marketing approaches to meet quarterly targets with sales, enablement and marketing.

Qualifications:

- Bachelor's degree or equivalent
- Proven B2B product marketing experience with background in technology, SaaS or content management solutions
- Outstanding written and verbal communication skills in English and an ability to tailor communication styles to different audiences, e.g. developers, technical decision makers, marketing personas, and external customer/partner audiences
- Understanding of unique business and marketing considerations (pricing, selling strategies, market trends) and ability to use product marketing best practices to improve both internal processes and external offerings, sometimes leading teams and initiatives.
- Ability to speak to executive management to present projects, proposals and outcomes.
- History of developing effective pitch decks, sales plays, and marketing messaging to support go-to-market efforts
- Evidence of exceptional teamwork and collaboration skills with the ability to work closely with cross-functional teams, including sales, growth marketing, and product management, to achieve shared goals and drive the company's top line growth.
- Adaptable and resilient, demonstrating comfort in a fast-paced environment with the ability to pivot as needed to address changing market dynamics
- Ability to travel for conferences and customer visits when needed

If this sounds like you and fits your experience and career goals, we'd be happy to chat. What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy:

Compensation

- Competitive remuneration package
- Employee Stock Purchase Plan Enrolment

Vacation, Family, and Health

- 30 days of earned leave
- An extra day off for your birthday
- Various other leaves like marriage leave, casual leave, maternity, and paternity leave
- Premium Group Medical Insurance for employees and five dependents, personal accident insurance coverage, life insurance coverage
- Professional development reimbursement
- Interest subsidy on loans - either vehicle or personal loans
- Health Club reiumbursement

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