Product Marketing Manager

4 weeks ago

Bengaluru, Karnataka, India Algonomy Full time

Product Marketing Manager

Designation : Product Marketing Manager

Location : Bangalore

Experience : 7+ Years

At Algonomy, we believe the future of our economy is Algorithmic, where businesses will develop resilient, adaptive and agile decisioning abilities that will constantly test and refine AI-driven actions to create the best personal experience for every individual customer at scale.

We aim to become the algorithmic bridge between consumers and brands/retailers, and to lead our customers through the Algorithmic transformation imperative. The name Algo-nomy signifies an expertise in algorithms. As technology evolves our lives (and our clients') at hyper-speed, Algonomy stands as a bold, creative and agile brand; and these are also the very qualities that every digital-first business needs in order to be successful in the new normal. We are ambitious, we create category leading solutions in our markets, and we are constantly learning, inventing and adapting to stay ahead of our industry's needs

We are looking for an exceptional individual to scale our product marketing endeavors. This person will play a key role in educating the prospects and customers about the capability of the Algonomy solutions and helping them advance in their journey of being a digital first company.

This person will act as the chief product advocate, deeply understand Algonomy's product portfolio set and its benefits and clearly articulate the value proposition delivered through innovative and compelling deliverables such as messaging, marketing collateral, sales materials, and thought leadership content. You'll, in essence, tell the market and company the story of the product.

Responsibilities

  • Develop/refine strategy - Develop a deep understanding of product/solution, buyer segments and audience needs/pains, buying behaviour/criteria/process, competitive landscape/positions and developing a marketing playbook for winning in chosen markets.
  • Product brand & Go-to-market planning - Develop product positioning and messaging that differentiates Algonomy product offering in the market. Identify suitable market segments and develop a marketing plan to fulfil marketing objectives.
  • 360-degree marketing execution - Leverage and support all aspects of marketing, including digital marketing, social media marketing, content marketing, event marketing, search marketing, advertising, public relations, analyst relations, customer success marketing etc., to fulfil marketing goals.
  • Analyst & Influencer engagement – design and shape influencer perceptions, engage with analysts, influencers, advisors through briefings, inquiries & strategy sessions, and participate in vendor assessment reports
  • Content development - study audience needs, develop personas and content/messaging needs, execute/communicate the value proposition, benefit, usage, best practices, use cases, ROI to ensure marketing success and develop content such as case studies, pitch decks, proposal templates, etc.
  • Sales enablement - communicate the value proposition of the product portfolio to sales, plan and drive product training at regular intervals, provide content and intelligence support for deals.
  • Market & competitive intelligence - closely track the competitive landscape, and assess Algonomy's market/competitive position.
  • Thought leadership – generate ideas for thought leadership content and develop content such as whitepapers, research reports, blogs, infographics, etc..
  • Manage product launches - plan the launch of new products and releases, manage the cross-functional implementation of the plan

Requirements

- 8+ years of Software Product Marketing experience (Enterprise-class), preferably across mature and start-up businesses.

- Very strong communication skills (authoring, speaking, creative articulation),

- Strong analytical skills, keen eye for detail, excellent creative Solutioning skills,

- Strong people and management skills to interact with staff, colleagues and cross-functional teams, agencies and third parties.

About Company:

Algonomy helps consumer businesses maximize customer value by automating decisioning across their retail business lifecycle, with AI-enabled solutions for eCommerce, Marketing, Merchandising, and Supply Chain. Algonomy is a trusted partner to more than 400 leading brands, with a global presence spanning over 20 countries. Our innovations have garnered recognition from top industry analysts such as Gartner and Forrester. More at www.algonomy.com."

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