Regional Marketing Manager

4 weeks ago

Mumbai, Maharashtra, India WACKER Full time

Job Summary

To drive strategic marketing, pricing, and portfolio management for WACKER's polymer dispersions and adhesives segment in India and Asia. This regional role is critical in shaping business growth by aligning technical knowledge with market strategy, especially for Dispersions in Adhesives & other segments. The role requires close collaboration with sales, R&D, and technical service teams to translate market intelligence into actionable initiatives.

Key Responsibilities

Strategic Marketing & Market Insights: Lead market analysis to identify opportunities and challenges across targeted segments for Dispersions (Adhesives & other market segments as assigned). Generate insights from industry, competitors, and customers to steer strategic direction.

Business Strategy & Portfolio Optimization: Shape and execute long-term business strategies in collaboration with regional and global stakeholders. Drive product portfolio optimization and ensure alignment with customer needs and market potential.

Pricing Strategy: Own the pricing strategy for the region by analyzing cost structures, market data, value propositions, and competitive positioning - guide teams on margin enhancement through strategic value pricing.

New Market & Application Development: Identify unmet market needs and emerging application trends and business implications. Partner with Technical Service, R&D and stake holders in the value chain to co-develop solutions that aligns with future growth areas.

Marketing Execution & Lead Generation: Develop regional marketing plans including communication campaigns, customer development initiatives, and lead generation programs. Leverage digital tools and CRM systems to manage activities and outcomes effectively.

Internal Collaboration & Knowledge Sharing: Coordinate with global and regional sales, marketing, and product management teams. Ensure continuous knowledge transfer and provide market insights to cross-functional teams.

Customer & Channel Engagement: In partnership with sales, engage key customers and influencers to strengthen relationships, gather market intelligence, and co-create value-driven solutions.

Job Requirements

  • BSc in Chemistry/Chemical Engineering or BSc in Marketing, combined with sound experience in the Chemical industry
    • 7-10 years of B2B marketing within the Chemical industry, ideally in Polymers Emulsions/ Additives/Coatings/Construction Chemicals
      • Strong technical understanding of Polymer emulsions or adjacent experience
        • Proven track record in leading pricing and portfolio strategy with measurable business impact
          • Proficient in Marketing Analytics & Digital platforms, and market intelligence tools such as Tableau, Nielsen, or similar
            • Familiarity with CRM systems such as SAP or Salesforce is an advantage
              • Comfortable working in a matrix organization across cultures and time zones
                • Willing to travel across India and Asia as required

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