Go-To-Market (GTM) Strategist –Content, Community & Commerce App

3 weeks ago

New Delhi, India People Tech Group Inc Full time

Job Title:Go-To-Market (GTM) Strategist – Content, Community & Commerce App Location:Hyderabad Experience:5+ Years Employment Type:Intially it will be contractAbout People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving innovation across products, platforms, and people. We are now venturing into a new consumer-facing app at the intersection ofContent, Community, and Commerce , deeply rooted inIndian culture and experiences . As we prepare for launch, we are looking for aGTM Lead— abuilder, strategist, and doerwho can design and execute our growth journey from the ground up.Key Responsibilities: 1️⃣ User Acquisition & Growth Define and execute a roadmap to acquire the first1 million userswithin 12 months. Lead growth experiments acrossInstagram, YouTube, WhatsApp, influencer funnels, and community networks . Manage paid campaigns ( Meta Ads, Google, YouTube ) and optimize CAC, installs, and retention. Build and scale distribution through partnerships withlocal influencers, cultural groups, and community organizations . 2️⃣ Messaging & Positioning Create segment-wise messaging playbooks (youth, families, NRIs, regional audiences). Maintain brand tone and storytelling across app, social, and campaigns. Continuously refine communication through data-driven testing. 3️⃣ Execution & Ownership Run hands-ondigital campaigns, influencer programs, and referral loops . Drive offline activations (temple-linked tie-ups, local events, grassroots marketing). Negotiate and close partnerships that fuel scalable growth. 4️⃣ Retention & Engagement Foster daily/weekly user engagement throughcontent and community hooks . Implement referral, gamification, and engagement strategies for stickiness. Collaborate with product/content teams to enhance user retention. 5️⃣ Analytics & Reporting Build and own growth dashboards ( DAU, WAU, CAC, LTV, retention ). Conduct A/B tests and funnel analysis to optimize acquisition and conversion. Translate insights into actionable growth strategies.Qualifications: • 5–10 years inGTM, growth, or marketingroles within consumer apps or digital community platforms. • Proven success in scaling user bases from0 → 100 K+ . • Strong balance of strategy and execution — equally comfortable designing plans and running campaigns. • Expertise in bothdigital growthandoffline/community engagement . • Analytical mindset with rapid-iteration ability. • Bonus: fluency inTeluguand understanding of regional consumer behavior.Why People Tech Group • AI-inclined, innovation-first culture. • Complimentary meals – breakfast, lunch, snacks & dinner. • Performance awards and recognition. • Family health insurance (spouse + children) • Collaborative, creative, and growth-focused workplace

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