AssetPlus - Brand Director - Public Relations

4 days ago

Chennai, India AssetPlus Full time

- We are seeking a visionary Brand Director to lead and elevate the AssetPlus brand across all initiatives, including AssetPlus Academy, Investor and Insurance Saathi.- This role goes beyond design or communications it requires building a cohesive brand system, ensuring every touchpoint reflects Integrity, Growth, and Excellence, and translating branding efforts into measurable business and trust outcomes.- The Brand Director will own brand strategy, creative direction, campaign storytelling, and brand health measurement while working closely with marketing, partnerships, PR, and product teams.- This is a leadership role for someone who thrives at the intersection of strategy, creativity, and execution.Brand Strategy & Architecture:- Define and maintain the brand architecture for AssetPlus and sub-brands.- Establish positioning frameworks to differentiate AssetPlus while ensuring coherence across initiatives.- Develop brand playbooks and guidelines for messaging, tone, and identity.- Creative Direction & Visual Identity - Lead visual identity design across all digital and offline touchpoints.- Build and manage brand asset libraries (logos, templates, campaign kits) for scalability.- Oversee creative campaigns ensuring they are distinctive, consistent, and aligned with brand ethos.- Integrated Campaigns & Storytelling - Conceptualize and execute high-impact brand campaigns (digital, offline, PR-driven).- Own content and creative calendars, ensuring brand consistency across platforms.- Internal Brand Culture - Embed brand values internally through communication, training, and culture-building.- Ensure all teams, from business acquisition to partnerships, reflect brand ethos in interactions.- PR & Media Alignment - Work with PR and leadership teams to synchronize media presence with brand strategy.- Build brand kits, media kits, and narrative frameworks for external communication.- Position leadership as thought leaders in MFD growth and investor education.- Audit and optimize digital touchpoints (websites, ads, CRM flows, social media) for a unified brand experience. - Partner with product and growth teams to ensure brand consistency across user journeys. (ref:iimjobs.com)

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