Salesforce Marketing Cloud Administrator

2 months ago


Mumbai, India VDart Inc Full time

Position: Salesforce Marketing Cloud Administrator

Location: Fort Washington PA% remote 10% on site

Duration: 6 Months Contract To Hire

Primary purpose :

(Summary of major reasons this job exists)

  • The Salesforce Marketing Cloud Administrator develops and implements integrated marketing automation solutions utilizing the Salesforce CRM and Marketing Cloud while also supporting other Enterprise applications.

Essential functions:

(Majority of duties performed but not to be allinclusive or to prevent other duties from being assigned)

  • Develops solutions within the Salesforce or CRM platform to meet stakeholder requirements and business objectives for existing and new functionality.
  • Manage fullcycle email marketing campaigns withing Salesforce Marketing Cloud (SFMC)
  • Design and optimize customer journeys and marketing automation workflows within Journey Builder enhancing engagement and driving customer conversations.
  • Works with internal and external resources to develop in depth functional specifications for interfaces and system enhancements. Participates in sprint planning sprint reviews scrum meetings and other agile activities.
  • Identifies technical/architectural complexities that may affect platform design or performance and performs coding debugging testing and troubleshooting throughout the application development process.
  • Supports web administrators QA/UAT and developers through the full development lifecycle and ensures functionality is relevant to current business and operational environment.
  • Works with Business Development Program Delivery Customer Care and other internal stakeholders to design develop test and deploy solutions including dashboards interfaces and integrations.
  • Engages internal customers on product utilization and training. Acts as a liaison between users and developers to ensure product adaptation and issue clarification.
  • Plan and manage endtoend test execution for applications ensuring testing deliverables are on target and business technical and functional requirements are being met.
  • Ensures test plans and results are auditable and meet regulatory utility partner and quality assurance standards.
  • Conducts root cause analysis of identified defects providing project manager with sufficient detail to understand replicate and resolve.
  • Develops and manages the execution of comprehensive projects while controlling and supervising resources schedules costs risk quality scope and changes.
  • Acts as a change champion and proactively identifies new products trends and technical capabilities.
  • Maintains a log of detected defects and change requests. Investigates defects and proactively solves issues.

Job requirements:

(Experience education knowledge skills & abilities required for competent performance in the job)

  • Bachelors degree in IT Programming Computer Science or any related field required
  • Salesforce Certified Marketing Cloud Administrator and or Specialist required
  • 5 to 10 or more years of relevant Salesforce Marketing Cloud technical experience
  • Experience with software tools Email Studio Journey Builder Content Builder Web Studio Social Studio and Automation Process required
  • Excellent problemsolving and analytical skills.
  • Effective communication and leadership skills
  • The ability to handle multiple projects in a fastpaced environment.
  • Proven training in Business Process Modeling
  • Comfortable in an agile environment of rapid iteration
  • Demonstrate attention to detail and ability to comprehend complex technical requirements
  • Possess strong verbal written and visual presentation skills with a deep understanding of the value in storytelling
  • Excel in a crossfunctional environment with multiple stakeholders
  • Proficiency in MS Office (MS Word Excel PowerPoint Visio etc)



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