Salesforce Marketing Cloud Administrator
2 months ago
Position: Salesforce Marketing Cloud Administrator
Location: Fort Washington PA% remote 10% on site
Duration: 6 Months Contract To Hire
Primary purpose :
(Summary of major reasons this job exists)
- The Salesforce Marketing Cloud Administrator develops and implements integrated marketing automation solutions utilizing the Salesforce CRM and Marketing Cloud while also supporting other Enterprise applications.
Essential functions:
(Majority of duties performed but not to be allinclusive or to prevent other duties from being assigned)
- Develops solutions within the Salesforce or CRM platform to meet stakeholder requirements and business objectives for existing and new functionality.
- Manage fullcycle email marketing campaigns withing Salesforce Marketing Cloud (SFMC)
- Design and optimize customer journeys and marketing automation workflows within Journey Builder enhancing engagement and driving customer conversations.
- Works with internal and external resources to develop in depth functional specifications for interfaces and system enhancements. Participates in sprint planning sprint reviews scrum meetings and other agile activities.
- Identifies technical/architectural complexities that may affect platform design or performance and performs coding debugging testing and troubleshooting throughout the application development process.
- Supports web administrators QA/UAT and developers through the full development lifecycle and ensures functionality is relevant to current business and operational environment.
- Works with Business Development Program Delivery Customer Care and other internal stakeholders to design develop test and deploy solutions including dashboards interfaces and integrations.
- Engages internal customers on product utilization and training. Acts as a liaison between users and developers to ensure product adaptation and issue clarification.
- Plan and manage endtoend test execution for applications ensuring testing deliverables are on target and business technical and functional requirements are being met.
- Ensures test plans and results are auditable and meet regulatory utility partner and quality assurance standards.
- Conducts root cause analysis of identified defects providing project manager with sufficient detail to understand replicate and resolve.
- Develops and manages the execution of comprehensive projects while controlling and supervising resources schedules costs risk quality scope and changes.
- Acts as a change champion and proactively identifies new products trends and technical capabilities.
- Maintains a log of detected defects and change requests. Investigates defects and proactively solves issues.
Job requirements:
(Experience education knowledge skills & abilities required for competent performance in the job)
- Bachelors degree in IT Programming Computer Science or any related field required
- Salesforce Certified Marketing Cloud Administrator and or Specialist required
- 5 to 10 or more years of relevant Salesforce Marketing Cloud technical experience
- Experience with software tools Email Studio Journey Builder Content Builder Web Studio Social Studio and Automation Process required
- Excellent problemsolving and analytical skills.
- Effective communication and leadership skills
- The ability to handle multiple projects in a fastpaced environment.
- Proven training in Business Process Modeling
- Comfortable in an agile environment of rapid iteration
- Demonstrate attention to detail and ability to comprehend complex technical requirements
- Possess strong verbal written and visual presentation skills with a deep understanding of the value in storytelling
- Excel in a crossfunctional environment with multiple stakeholders
- Proficiency in MS Office (MS Word Excel PowerPoint Visio etc)
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