Salesforce Marketing Cloud Specialist

5 days ago


Mumbai, Maharashtra, India INTINERI INFOSOL PRIVATE LIMITED Full time

About the Role:

We are seeking a skilled Salesforce Marketing Cloud specialist for a part-time freelance role at INTINERI INFOSOL PRIVATE LIMITED. The ideal candidate will have a minimum of 4 years of experience working with Salesforce Marketing Cloud, with expertise in managing campaigns, configuring journeys, and optimizing marketing processes.

Key Responsibilities:

  • Configure and manage Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio.
  • Design and execute targeted email and marketing automation campaigns.
  • Analyze and optimize customer journeys to improve engagement and conversion rates.
  • Provide insights and recommendations for improving campaign effectiveness and user experience.
  • Collaborate with internal teams to align marketing strategies with business goals.

Requirements:

  • Minimum of 4 years of experience with Salesforce Marketing Cloud.
  • Strong knowledge of marketing automation, audience segmentation, and data management.
  • Proficiency in configuring email templates, journeys, and automations within Salesforce Marketing Cloud.
  • Excellent analytical skills to track, measure, and optimize campaigns.
  • Strong communication skills for effective remote collaboration.


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