Salesforce Marketing Cloud Specialist
5 days ago
About the Role:
We are seeking a skilled Salesforce Marketing Cloud specialist for a part-time freelance role at INTINERI INFOSOL PRIVATE LIMITED. The ideal candidate will have a minimum of 4 years of experience working with Salesforce Marketing Cloud, with expertise in managing campaigns, configuring journeys, and optimizing marketing processes.
Key Responsibilities:
- Configure and manage Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio.
- Design and execute targeted email and marketing automation campaigns.
- Analyze and optimize customer journeys to improve engagement and conversion rates.
- Provide insights and recommendations for improving campaign effectiveness and user experience.
- Collaborate with internal teams to align marketing strategies with business goals.
Requirements:
- Minimum of 4 years of experience with Salesforce Marketing Cloud.
- Strong knowledge of marketing automation, audience segmentation, and data management.
- Proficiency in configuring email templates, journeys, and automations within Salesforce Marketing Cloud.
- Excellent analytical skills to track, measure, and optimize campaigns.
- Strong communication skills for effective remote collaboration.
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