GreenHonchos - Performance Marketing Manager

4 weeks ago


Bengaluru, India GreenHonchos Full time

Job Role: Senior Performance | Growth MarketerRequired Experience: 6+ yearsPreferred Industry: Ecommerce Agency/Retail/Advertisement AgencyIndustry: Business Consulting and ServicesLocation: BangaloreKey Responsibilities:- Performance Marketing Oversight: Work closely with the performance marketing team to align brand campaigns with growth objectives, ensuring measurable impact.- Manage paid campaigns across channels (Google Ads, Facebook & Instagram Ads, LinkedIn, etc.) and track key metrics like leads, conversions, CAC, and ROAS.- End-to-End Campaign Execution: Oversee product launches, pricing strategies, and market positioning to maximize brand penetration.- Social Media Leadership: Drive organic and paid social media strategies to build brand presence, engagement, and community growth.- AI-Driven Marketing: Leverage AI-powered analytics, personalization, and automation tools for optimized customer targeting and campaign effectiveness.- Data & Market Insights: Utilize AI-driven analytics and market research to monitor performance, consumer trends, and competitive positioning.- Brand Strategy & Positioning: Develop and execute brand strategies that enhance awareness, engagement, and conversions across multiple digital platforms.- Guide and mentor the team to ensure high-quality deliverables that align with client expectations.- Cross-Functional Collaboration: Work closely with e-commerce, design, and operations teams to ensure a seamless omnichannel brand experience.Key Requirements:- 6+ years of experience in brand management, with a strong focus on online sales channels and e-commerce growth.- Recent Experience: At least 3 years in an agency (creative, media, or digital) and 3 years in an e-commerce or D2C role.- Strong understanding of Apparel, Beauty & Personal Care (B&PC), and D2C brands with a deep knowledge of consumer behavior, pricing strategies, and competitive landscapes.- Proven expertise in executing high-impact brand campaigns across multiple channels, including digital, social, and influencer marketing.- Strong analytical skills with experience in market research, AI-driven insights, and performance measurement. (ref:iimjobs.com)



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