National Sales Manager

Department: Sales and MarketingReporting to: Managing DirectorLocation: Head OfficeJob Purpose:To lead the company's sales and marketing functions across all channels-Dealer Network, Modern Retail (CSD/CPC/Departmental Stores), E-commerce, and Institutional (TIE: Team, Institution, Events). The role is responsible for driving sustainable revenue growth, market penetration, and brand visibility through well-aligned sales and marketing strategies.Key Responsibilities:Functional Area Responsibility1 Sales Strategy & Execution- Develop and implement national sales strategies aligned with the Annual Business Plan (ABP).- Ensure achievement of monthly, quarterly, and annual value and volume targets.2 Dealer Network Management- Strengthen distributor relationships and expand channel coverage.- Oversee trade schemes, claims management, merchandising, and dealer engagement.3 Modern Retail (CSD/CPC/Dept. Stores)- Drive partnerships with institutional buyers and department stores.- Ensure pricing discipline, product listing, and timely fulfillment.4 E-commerce Sales- Manage business on Amazon, Flipkart, Myntra, etc.- Oversee listing, pricing, fulfillment, and visibility on Quick Commerce platforms like Blinkit, Zepto, and Instamart.- Optimize digital promotions and inventory for rapid delivery models.- Drive and monitor direct-to-consumer (D2C) sales through the company's official website, ensuring seamless UI, payment gateways, and timely dispatch.5 TIE (Team, Institution, Events)- Plan and execute institutional and event-based marketing tie-ups.- Enhance brand recall and generate B2B orders through targeted outreach.6 Retail Business (EBO/MBO) Management & Expansion- Oversee the performance of existing Exclusive Brand Outlets (EBOs) and Multi-Brand Outlets (MBOs), ensuring business growth and operational efficiency.- Drive retail expansion plans in line with the company's strategic goals and market potential.- Monitor store-wise sales performance, footfall analysis, and take corrective actions to meet revenue targets.- Ensure excellent customer experience, brand consistency, and visual merchandising standards across all stores.- Coordinate with internal teams (marketing, VM, inventory, etc.) to optimize in-store promotions and stock availability.7 Marketing Team Management- Lead and guide the marketing team on campaign planning and execution across digital and offline platforms.- Align marketing strategies with sales priorities to ensure consistent brand messaging and ROI-driven activities.- Supervise content development, social media promotions, and event branding.8 Team Leadership & Performance Management- Lead and oversee all vertical teams, including E-commerce (Amazon, Flipkart, Blinkit, Zepto, etc.), Modern Trade (CSD, CPC, large format stores), Dealer/Distribution Network, TIE Division (Team, Institution, Events), Company-Owned Retail (EBO/MBO), and Marketing & Digital Promotions.- Set clear objectives, align KPIs with business strategy, and ensure regular performance reviews across all functions.- Foster collaboration between verticals to ensure synergy in execution, branding, and revenue delivery.9 Forecasting & Reporting- Submit timely and accurate demand forecasts.- Conduct regular business reviews and performance analyses.10 Business Development- Identify and develop new market opportunities in rural and urban geographies.- Launch strategic product lines to increase market share.11 Market Intelligence- Analyze market trends, competitor strategies, and customer preferences to guide decisions.Qualification and Experience:- Minimum Qualification: Graduate (Any discipline)- Preferred Qualification: MBA in Sales, Marketing, or Business Administration- Minimum Experience: 15-20 Years- Relevant Experience: Extensive experience in sales leadership, preferably in FMCG, Sports Goods, Footwear, or Consumer Durables- Industry Exposure: Sports Goods, Footwear, FMCG, Consumer Electronics (ref:iimjobs.com)