Transformative - Content Head
4 days ago
Department: UCA.
Reports To: Business Head.
About The Ayurveda Experience.
The Ayurveda Experience is the #1 Ayurveda platform globally with 1.5 million+ customers across 20+ countries.
Rooted in India's 5,000-year-old wellness tradition, we bring time-tested Ayurvedic beauty and wellness products to modern consumers worldwide.
The US is our largest and fastest-growing market, and we're looking for a creative and strategic content leader to elevate our voice, storytelling, and performance in this critical region.
Role Overview:
- We're hiring a Head of Content - US Market to lead and execute our content strategy across brand, performance, CRM, and offline channels.
- You will create and oversee content that drives conversion, awareness, education, and trust.
- This is a high-impact leadership role requiring a rare blend of strategic thinking, exceptional writing skills, deep customer empathy, and growth-oriented mindset.
- You'll manage a content team and work closely with design, performance, product, and brand teams to craft content that informs, engages, and converts US consumers.
Key Responsibilities:
- Own US Content Strategy: Define and drive the content strategy tailored to the US audience across paid ads, website, email, video, landing pages, and more.
- Lead Cross-Channel Content Execution: Manage and optimize all consumer-facing content in the US - brand storytelling, conversion copy, performance creatives.
- Collaborate with Growth Teams: Partner with media buyers and performance teams to deliver high ROI creatives, test ad hooks, and improve CAC through content.
- Consumer Education & Trust: Develop a content-led approach to build authority and explain Ayurvedic science in a way that resonates with Western audiences.
- Video & Script Oversight: Guide short-form and long-form video scripts for YouTube, Meta, TikTok, and advertorials/listicles/long form landing pages.
- Build & Manage a Team: Hire and manage a US content team of writers, editors, and video creators.
- Set priorities, manage calendars, and review quality.
- Maintain Brand Voice: Ensure consistent tonality and storytelling aligned with our premium, informative, and culturally respectful positioning.
Qualifications:
- 8-12 years of content or creative experience, ideally in D2C/eCommerce or consumer health/wellness.
- 3+ years in a leadership or team management role.
- Native level written and verbal English skills; sharp editorial instincts and persuasive writing ability.
- Strong understanding of US consumer psychology, especially in wellness and beauty.
- Demonstrated experience building performance driven creatives for paid media.
- Experience educating a Western audience on Eastern/alternative wellness a major plus.
- Comfortable in a high-growth, fast-paced environment with distributed teams.
What You'll Get:
- Leadership role at a globally scaling D2C brand with Ayurvedic roots and strong US traction.
- Cross-functional exposure and ability to directly influence brand success in our most important market.
- Fast decision-making culture with full ownership and accountability.
- Meaningful work that helps people feel and live better.
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