Social Media Analytics

4 weeks ago

Gurugram, India Dentsu India Full time

About Dentsu India:


Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India) Dentsu international comprises of five leadership brands - Carat, dentsu X, iProspect, Dentsu Creative and Merkle, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach the never before


Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.


In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.


Learn more at:


Role Summary:


Brand within Dentsu International: Dentsu Creative

Job Title: Manager - Social Media Analytics

Location: Udyog Vihar, Phase-5, Gurugram

Working Days: 5 days/week in the office

Experience: Minimum 4 years of experience in digital marketing agencies, integrated ad agencies, mainstream advertising, new media, marketing, creative or similar roles within mainline or digital agencies. (Experience from other industries will not be considered for this position)

CTC offered: Upto 10 LPA


Job Purpose:

We are seeking a highly skilled and motivated individual to join our team at Dentsu as an Analytics Manager specializing in Social Media. This role will be based in Bengaluru and offers an exciting opportunity to work in a dynamic and innovative environment. The purpose of this role is to analyse social performance metrics and social media trends.


Key Accountabilities


  • Provide essential campaign performance results via standardised tools and reporting structures for multiple brands, utilising and combining data from a variety of sources.
  • Constantly being aware of trends on social media and suggesting ways for brands to implement the same on their social media handles.
  • Ability to juggle multiple assignments including timely BAU reports, campaign reports, and ad-hoc assignments.
  • Knack for interpreting social performance across a variety of variables and frame actionable insights for our account and creative teams to use as guardrails and guidelines for brainstorming.
  • Confident speaking and presentation skills when it comes to delivering insights and key performance metrics.
  • Analysing conversations around brands on social media.
  • Lead a team of analysts to gather, analyze, and interpret data from social media campaigns, providing actionable insights and recommendations to improve performance.
  • Manage relationships with clients and internal stakeholders, ensuring clear communication and alignment on analytics goals and objectives.


Professional Skills:


  • Proven experience in social media analytics, with at least 4 years of experience in a similar role.
  • Concentration in Digital Media, Analytics, and/or Advertising is a huge plus. Qualifications matter less than an individual’s ability to learn new concepts quickly and take ownership of their work.
  • Working knowledge of MS Excel/Google Sheets. Ability to visualise and interpret social media data to provide meaningful insights.
  • An independent, reliable person who is capable of running and leading an analytics project, but willing to seek guidance as needed
  • Ability to juggle multiple projects and deadlines
  • Strong knowledge of social platforms (Facebook, Twitter, Instagram, , YouTube, Pinterest), social media metrics, and analysis
  • Excellent verbal and written communication skills
  • Ability to mine meaningful insight from data and confidently present these findings to clients
  • Experience with social listening using tools such as Brandwatch, Meltwater or Sprinklr is a plus, but not required.
  • Knowledge of the latest trends in the field of handbags, fashion & beauty is a plus, but not required.
  • Excellent analytical skills with the ability to translate data into actionable insights and recommendations.
  • Experience leading and mentoring a team of analysts, with demonstrated leadership capabilities.


To apply, pls apply here as well as send us your updated CV mentioning the below details to sonam.malik@dentsu.com (so we are able to process your candidature faster):


Email subject: Ref: – Manager - Social Media Analytics with Dentsu Creative, Gurugram


Name:

Current company:

Designation:

Total years of experience specifically in social media analytics:

Are you comfortable working from the office location (Gurugram):

Annual CTC:

Expected CTC:

Notice period:


Please attach your CV.


We thank you for sending us your profile & details for this role. If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome


Working with us


By joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people worldwide and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers, always learning and always listening to shape ideas, create culture and change behaviour. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.


Our Values


We believe our work can only resonate in the modern world if the people behind it reflect the modern work. We can only be truly relevant when we create a truly inclusive culture where everyone can thrive. That means – we are tough on the work but gentle with each other. We lead with empathy and are always listening and always learning. We support each other, we cheer for each other, we win together. We celebrate difference as the only way to make the work that makes a difference.


Next Steps


Sound exactly like the sort of role for you? Apply now

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