Social Media Analytics

4 days ago

gurugram, India Dentsu India Full time

About Dentsu India:


Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India) Dentsu international comprises of five leadership brands - Carat, dentsu X, iProspect, Dentsu Creative and Merkle, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach the never before


Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.


In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.


Learn more at:


Role Summary:


Brand within Dentsu Internationa l: Dentsu Creative

Job Title : Manager - Social Media Analytics

Location : Udyog Vihar, Phase-5, Gurugram

Working Days: 5 days/week in the office

Experience : Minimum 4 years of experience in digital marketing agencies, integrated ad agencies, mainstream advertising, new media, marketing, creative or similar roles within mainline or digital agencies. (Experience from other industries will not be considered for this position )


Job Purpose:

We are seeking a talented and detail-oriented Social Media Analytics Manager to join our dynamic team. The ideal candidate will have a strong analytical mindset and a passion for interpreting social media data to guide strategy and optimize campaigns. This role will involve working closely with various teams to ensure our social media efforts are data-driven and aligned with client goals.


Key Accountabilities


  • Data Collection & Analysis: Gather and analyze data from various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) using tools such as Google Analytics, Hootsuite, Sprout Social, or similar.
  • Performance Reporting: Create detailed reports on social media performance, highlighting key metrics such as engagement, reach, impressions, follower growth, and ROI.
  • Insights & Recommendations: Provide actionable insights and recommendations based on data analysis to improve social media strategies and campaign performance.
  • Benchmarking & Trend Analysis: Conduct competitive analysis and keep abreast of social media trends, best practices, and emerging platforms.
  • Campaign Tracking: Monitor and evaluate the effectiveness of social media campaigns, identifying areas of success and opportunities for improvement.
  • Client Communication: Present findings and recommendations to clients and internal stakeholders in a clear and compelling manner.
  • Collaboration: Work closely with social media managers, content creators, and marketing teams to align strategies and ensure cohesive execution across all social media channels.


Professional Skills:


  • Educational Background: Bachelor’s degree in Marketing, Communications, Data Analytics, or a related field.
  • Experience: Minimum of 4 years experience in social media analytics, preferably within a digital/ creative marketing agency.
  • Technical Skills: Proficiency in social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social, Tableau) and Excel.
  • Analytical Mindset: Strong quantitative skills and a keen eye for detail. Ability to interpret complex data sets and generate actionable insights.
  • Communication Skills: Excellent written and verbal communication skills with the ability to present data-driven insights to non-technical stakeholders.
  • Creativity: Innovative thinking and a passion for staying ahead of industry trends.
  • Leadership: Experience leading and mentoring a team of analysts, with demonstrated leadership capabilities.


To apply, pls apply here as well as send us your updated CV mentioning the below details to (so we are able to process your candidature faster):


Email subject: Ref: LinkedIn – Manager - Social Media Analytics with Dentsu Creative, Gurugram


Name:

Current company:

Designation:

Total years of experience specifically in social media analytics:

Are you comfortable working from the office location (Gurugram):

Annual CTC:

Expected CTC:

Notice period:


Please attach your CV.


We thank you for sending us your profile & details for this role . If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome


Working with us


By joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people worldwide and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers, always learning and always listening to shape ideas, create culture and change behaviour. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.


Our Values


We believe our work can only resonate in the modern world if the people behind it reflect the modern work. We can only be truly relevant when we create a truly inclusive culture where everyone can thrive. That means – we are tough on the work but gentle with each other. We lead with empathy and are always listening and always learning. We support each other, we cheer for each other, we win together. We celebrate difference as the only way to make the work that makes a difference.


Next Steps


Sound exactly like the sort of role for you? Apply now

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