Social Media Executive

1 month ago

gurugram, India Ocularity Analytics Full time

Ocularity Analytics is a full-service agency, servicing business, NPOs & individuals all over the globe. We leverage data science, analytics, marketing & creative expertise, to build

marketing campaigns and assets that help businesses to drive growth & increase revenue. At the core, is a team of bright & creative minds, that is capable of understanding the fabric of every business, be it large corporations with aggressive marketing plans to small businesses with absolutely no web presence. We believe our work is an expression of ourselves and we hope to develop safe spaces to promote such expression. Promoting positive work culture and employee development is an important part of our value system. We are committed

towards equity, inclusion and accessibility.


Position Summary:

 

Ocularity Analytics is seeking a Social Media Executive to manage communications that push creative boundaries in support of all aspects of marketing and advertising campaigns on

social media/web-media platforms. The role will entail being an integral part of our

Creativity Division to execute strategy. We are looking for individuals with a creative and entrepreneurial drive and are excited to work in a fast-paced environment while thinking quickly on their feet. Qualified candidates will be able to effectively lead multiple projects and will be responsible for not only translating marketing objectives into broad social campaign and overall brand strategies, but also be tasked with proficiently managing campaigns throughout all phases of the project. While working within the social media

discipline, candidates must also display an aptitude for the entire marketing ecosystem (e.g., brand planning, creative, etc.) The Social Media Executive will work as an integral part of the CREATIVITY Division and interface collaboratively with departments across the organization.


Job Duties (Other Duties as Assigned):

 

• Manage communications over various channels.

• Social media listening and online reputation management

• Manage influencer marketing and content creators for various accounts

• Track social performance and report analysis

• Challenge and inspire teams to think differently about media channels and platforms

• Follow creative process guidelines and track work with project management tools and contribute to process improvements.

• Deploy social media programs and technology to create innovative campaigns in support of product, brand and marketing initiatives.

• Execute ideas to articulate content priorities, role of channels, tone of voice, content, and overall social architecture

• Set targets & execute: timelines for social media programs and key initiatives

• Stay up-to-date on social media tools, platforms, and industry trends

• Collaborate on and execute creative briefs along with internal team, clients, various departments and stakeholders.

• Present creative strategies/concepts while integrating feedback from stakeholders.

• Multitask and juggle multiple projects with various objectives, timelines, and creative.

• Support print and digital production as needed.


• Contribute to a consistent customer service standard across all departments.

• Work to ensure customer service is ingrained at the core of the Marketing + Sales team


Qualifications (Education/Experience/Certifications):

 

• 2-3 years in communication/connections/engagement planning in a (creative) agency, ideally

• Bachelor’s degree or a combination of education and work experience.

• Operational knowledge of Canva, Social Pilot/Social Sprout (any social media suite)

• Deep understanding of the media landscape—both ofline and online;

• Ability to think strategically (not just tactically)

• Excellent written and verbal communication & storytelling skills;

• Commercially minded; belief in the power of brands;

• Ability to work independently on a project or in a team environment.

• A creative design eye that understands design trends and best practices.

• Experience in managing multiple projects and deadlines and being able to work under tight timelines.

• Ability to balance being part of a team while taking responsibility for driving projects from start to finish with minimal supervision.

• We’d be happy to look at any branding/comms related work you might have compiled, you can submit an online portfolio or PDF of your work.


 

Please contact:


Location: Udyog Vihar, Phase 5, Gurugram (Haryana)

Job Type: Full-time

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