Specialist - Email Marketing

4 weeks ago

Chennai, Tamil Nadu, India Zyeta Full time

Are you a detail-oriented and results-driven email marketer with a passion for crafting compelling email campaigns that engage and convert? Do you have a track record of driving successful email marketing strategies? If so, we want you to join our team as an Email Marketing Specialist.

Key Responsibilities:

- Email Campaign Management: Plan, develop, and execute email marketing campaigns, including newsletters, product promotions, lifecycle emails, and more.

- Audience Segmentation: Segment email lists based on customer behavior, demographics, and preferences to deliver highly targeted and personalized content.

- Content Creation: Create and optimize email content, including copy, graphics, and calls to action, ensuring a consistent brand voice and visual identity.

- A/B Testing: Conduct A/B tests to optimize email performance, analyzing open rates, click-through rates, and conversion rates to refine strategies.

- List Management: Maintain and grow email subscriber lists, manage unsubscribes, and ensure compliance with email marketing regulations (e. , CAN-SPAM, GDPR).

- Automation: Implement and manage email automation workflows, including drip campaigns, welcome series, and re-engagement campaigns.

- Analytics and Reporting: Monitor email campaign metrics, track key performance indicators (KPIs), and provide regular reports with actionable insights.

- Collaboration: Work closely with the marketing team to align email marketing efforts with overall marketing strategies and Bachelor's/ Master's degree in marketing, communications, or a related field.

- Minimum of three years of experience in email marketing.

- Proficiency in email marketing platforms (e. , Mailchimp, Constant Contact, HubSpot).

- Strong knowledge of email marketing best practices and industry trends.

- Excellent writing and editing skills with attention to detail.

- HTML/CSS skills for email template customization (preferred but not required).

- Analytical mindset with the ability to interpret data and make data-driven decisions.

- Familiarity with marketing automation and CRM systems.

- Creative thinking and problem-solving abilities.

- Strong organizational skills and ability to manage multiple projects simultaneously.

- Effective communication and collaboration skills

(ref:iimjobs.com)

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