Digital Marketing Specialist

17 hours ago

Chennai, Tamil Nadu, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 18,00,000

Job Opportunity

Our organization seeks a Digital Marketing Specialist to spearhead digital marketing efforts, encompassing SEO/SEM, marketing databases, email, social media, and display advertising campaigns.

  • Key Responsibilities:

    • Plan and execute digital marketing strategies, incorporating SEO/SEM, marketing databases, email, social media, and display advertising campaigns

    • Develop and maintain our social media presence

    • Measure and report performance of digital marketing campaigns, evaluating against goals (ROI and KPIs)

    • Identify trends and insights, optimizing spend and performance based on these findings

    • Brainstorm innovative growth strategies

    • Design, build, and execute experiments and conversion tests

    • Collaborate with internal teams to create landing pages and optimize user experience

    • Leverage analytical abilities to assess end-to-end customer experiences across multiple channels and touchpoints

    • Instrument conversion points and optimize user funnels

    • Collaborate with agencies and vendor partners

    • Evaluate emerging technologies, providing thought leadership and perspective for adoption as appropriate

Required Skills and Qualifications:

  • Essential Skills:

    • Strong background in digital marketing

    • Experience with SEO/SEM, marketing databases, email, social media, and display advertising

    • Ability to analyze data and make informed decisions

    • Excellent communication and teamwork skills

Benefits:

We offer a dynamic work environment, opportunities for professional growth, and a competitive salary.

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