Lead Generation Associate

2 weeks ago

Pune, India Atica Global Full time

About Us: Atica is a leading, tech-first remote sales & revenue management company for Hotels and Hotel operators in the US, enabled by a unified tech-led solution. We are a startup, funded by the top investors in the country, like Titan Capital, DIBS. As innovators at the forefront of the industry, we strive to deliver the highest quality service to all our clients while setting new standards for efficiency and effectiveness. We aspire to build high-quality, innovative & robust software that makes an impact


Find more about us


Location: Yerwada, Pune

Time : 2PM to 12 PM


Job Summary:

The Lead Generation and Management Specialist will be responsible for developing, executing, and optimizing lead generation strategies to drive sales growth and achieve business objectives. This role requires a strategic thinker with strong analytical skills, a deep understanding of B2B sales processes, and the ability to manage and nurture leads effectively through the sales funnel.


Key Responsibilities:

Lead Generation Strategy:

  • Develop and implement comprehensive lead generation strategies to attract and convert high-quality B2B leads.
  • Identify and target key market segments and verticals to maximize lead generation efforts.

Campaign Management:

  • Plan, execute, and manage multi-channel lead generation campaigns.
  • Monitor and analyze campaign performance, adjusting strategies as needed to optimize results.
  • Create compelling content and promotional materials that drive lead generation.

Lead Nurturing and Management:

  • Develop and manage lead nurturing programs to engage prospects and move them through the sales funnel.
  • Implement and oversee the use of CRM systems to track, manage, and analyze leads.
  • Work closely with the sales team to ensure smooth handoff of qualified leads and provide insights to improve conversion rates.

Data Analysis and Reporting:

  • Track and analyze key performance metrics related to lead generation and conversion.
  • Prepare regular reports on lead generation activities, campaign performance, and ROI.
  • Use data-driven insights to refine strategies and improve lead quality and conversion rates.

Collaboration and Communication:

  • Communicate effectively with internal stakeholders to ensure a clear understanding of lead generation strategies and performance.
  • Collaborate with cross-functional teams including sales, product, and business fulfillment to align lead generation efforts with business goals.


Qualifications:

  • 2+ years of experience in lead generation and management within a B2B environment.
  • Proven track record of developing and executing successful lead generation campaigns.
  • Strong understanding of B2B sales processes and customer journey mapping.
  • Proficiency in using CRM systems and marketing automation tools.
  • Excellent analytical, organizational, and project management skills.
  • Strong written and verbal communication skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Knowledge of industry trends and best practices in lead generation and management.


What We Offer:

  • Competitive salary and benefits package.
  • Professional development and growth opportunities.
  • Opportunity to work with a talented and collaborative team.
  • A dynamic and inclusive work environment.
  • Opportunity to work for USA market

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