Senior Content Manager

4 weeks ago

New Delhi, India SMC Group Full time

Job Summary:

We are seeking a talented and experienced Senior Content Writer to join our dynamic team. The ideal candidate will have over four years of experience in content writing, with a proven ability to create high-quality, engaging, and SEO-friendly content across various platforms. The Senior Content Writer will be responsible for developing compelling content that aligns with our brand voice and marketing goals.

Key Responsibilities:

  • Content Creation: Write, edit, and proofread content for websites, blogs, social media, email campaigns, whitepapers, case studies, and other marketing materials.
  • Research: Conduct thorough research on industry-related topics to generate ideas and ensure content accuracy.
  • SEO Optimization: Implement SEO best practices to enhance content visibility and search engine ranking.
  • Content Strategy: Collaborate with the marketing team to develop content strategies that meet business objectives and audience needs.
  • Project Management: Manage multiple projects and meet deadlines in a fast-paced environment.
  • Brand Consistency: Ensure all content aligns with the company's tone, style, and branding guidelines.
  • Performance Analysis: Monitor content performance and make data-driven adjustments to improve engagement and conversion rates.
  • Team Collaboration: Work closely with designers, developers, and other team members to produce cohesive and visually appealing content.

Qualifications:

  • Experience: Minimum of 4 years of professional content writing experience.
  • Education: Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
  • Writing Skills: Exceptional writing, editing, and proofreading skills with a keen eye for detail.
  • SEO Knowledge: Strong understanding of SEO principles and experience with SEO tools.
  • Creativity: Ability to create engaging and original content that resonates with the target audience.
  • Technical Skills: Proficiency in content management systems (e.g., WordPress), Google Analytics, and basic HTML.
  • Communication: Excellent verbal and written communication skills.
  • Adaptability: Ability to adapt to changing priorities and work under tight deadlines.
  • Portfolio: A strong portfolio showcasing a variety of writing samples.

Preferred Qualifications:

  • Experience in Fintech domain.
  • Familiarity with social media management tools.
  • Basic graphic design skills.
  • Knowledge of content marketing trends and best practices.

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