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Manager Demand Generation/Campaign Manager

2 months ago

Noida, India Damco Solutions Full time

Job Description: Manager Demand Generation/Campaign Manager (US, GCC, Europe)

Location: Faridabad/ Noida

Experience Level: 8+ Years


About Us:

Damco Solutions is a leading technology services and digital transformation company committed to helping businesses innovate and succeed in a rapidly changing market. We are seeking a highly skilled and results-oriented demand gen expert to lead our efforts in planning and executing targeted market campaigns and working closely with sales and business development teams to generate leads and meetings through various channels, including email, cold calling, and automation tools.


Role Overview: The Manager of Demand Generation will be responsible for developing and executing demand generation campaigns to drive lead and meeting generation. This role requires a marketing expert with a strong background in campaign planning and execution, as well as experience in using various B2B lead generation tools and techniques.


Key Responsibilities:

Campaign Planning and Execution:

  • Plan and execute targeted market campaigns across various channels, including email, cold calling, and automation tools.
  • Collaborate with marketing and sales teams to ensure campaigns are effectively targeting the right audience.


Lead Generation and Nurturing:

  • Develop and implement lead generation tactics, such as email campaigns, cold calling scripts, and outreach, to capture and nurture leads.
  • Manage lead nurturing campaigns to move prospects through the sales funnel.


Events and Conferences

  • Develop and implement lead generation tactics, such as email campaigns, cold calling scripts, and outreach, to capture and nurture leads.
  • Manage lead nurturing campaigns to move prospects through the sales funnel.


Collaboration with Sales and BDRs:

  • Work closely with business development teams to ensure alignment on lead generation goals and strategies.
  • Provide support and guidance to business development teams on best practices for lead and meeting generation.


Analytics and Reporting:

  • Track, analyze, and report on key performance indicators (KPIs) for demand generation efforts, including lead generation, conversion rates, and ROI.
  • Use data-driven insights to continually refine and improve demand generation strategies.


Tools and Technology:

  • Utilize marketing automation tools, CRM systems, and automation tools to drive demand generation efforts.
  • Stay up-to-date with the latest tools and technologies to enhance demand generation capabilities.


Team Leadership:

  • Lead and mentor a team of demand generation professionals, providing guidance and support to ensure high performance and professional growth.
  • Foster a collaborative and innovative team culture.


Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field. MBA preferred.
  • 8+ years of experience in demand generation, with a focus on campaign planning and execution, preferably in the B2B technology sector.
  • Proven track record of developing and executing successful demand generation strategies.
  • Strong understanding of lead generation techniques, including email marketing, cold calling, and automation.
  • Experience with marketing automation platforms, CRM systems, and analytics tools.
  • Excellent analytical skills and the ability to interpret data to drive marketing decisions.
  • Strong leadership and team management skills.
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively with cross-functional teams.


Key Performance Indicators (KPIs):

  • Number of leads generated and meetings scheduled.
  • Conversion rates from leads to meetings and opportunities.
  • Engagement metrics for email campaigns and outreach.
  • Performance of cold calling campaigns (e.g., call success rates, meeting generation).
  • Improvement in lead nurturing success and movement through the sales funnel.
  • ROI on demand generation campaigns.


Why Join Us:

  • Opportunity to work with a leading technology services company.
  • Collaborative and innovative work environment.
  • Competitive salary and benefits package.
  • Career growth and development opportunities.

If you are a strategic thinker with a passion for demand generation and a proven ability to drive results, we would love to hear from you.