General Manager
3 weeks ago
General Manager - Marketing/Sales/Business Development - City Gas Distribution/CNG/PNG Developing marketing strategies: Collaborate with the marketing manager to create marketing strategies that align with the business's objectives and Sales.
- Conducting market research: Analyze customer insights and conduct market research to identify target segments and growth opportunities.
- Creating annual marketing plans: Assist in the creation of annual marketing plans, budgets, and timelines and Business Development.
- Driving brand awareness: Support the marketing team in driving brand awareness, customer engagement, and lead generation efforts.
- Building relationships: Build strong relationships with industrial clients.
- Promoting natural gas: Promote the usage of natural gas as an efficient and cost-effective energy solution.
Marketing strategy and planning:
- Collaborate with the Marketing Manager to develop comprehensive marketing strategies aligned with business objectives.
- Conduct market research and analyze customer insights to identify target segments and opportunities for growth.
- Assist in the creation of annual marketing plans, budgets, and timelines.
Customer Engagement and Relationship Management:
- Support initiatives to improve customer engagement and loyalty, such as customer surveys, feedback programs, and customer events.
- Foster positive relationships with existing customers and respond to their inquiries promptly.
Market Intelligence and Competitor analysis:
- Monitor industry trends, competitor activities, and customer preferences to identify areas for differentiation and improvement.
- Use market intelligence to inform marketing strategies and adapt to changing market conditions.
Collaboration and cross functional support:
- Collaborate with Sales, Operations, and other departments to align marketing efforts with business goals.
- Provide marketing support for new product launches, promotional activities, and business development initiatives.
(ref:iimjobs.com)-
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