Lead Generation Executive

4 weeks ago

Kochi, India Cabot Technology Solutions Pvt. Ltd. Full time

Lead Generation Executive

Job Description:
Key Responsibilities:
Market Research and Prospecting: Conduct market research to identify potential clients
in the Canadian and US markets. Develop a targeted list of prospects using various tools
and methods.
Lead Generation: Utilize tools such as LinkedIn Sales Navigator to generate and qualify
leads. Execute lead generation campaigns through email, social media, and other
channels.
Database Management: Maintain and update the CRM with accurate and detailed
information about leads and prospects. Track and report on lead generation activities and
results.
Communication and Outreach: Initiate contact with potential clients through email,
phone calls, and social media. Schedule meetings and follow up with prospects to move
them through the sales funnel.
Collaboration and Coordination: Work closely with the sales and marketing teams to
develop and refine lead generation strategies. Provide feedback and insights on lead
quality and campaign effectiveness.
Qualifications: Bachelor’s degree in Business Administration, Marketing, or a related field.
2-4 years of experience in lead generation, sales, or a related role within the IT services
industry

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