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Email Lead Generation Analyst

2 months ago

Kochi, India Art Technology and Software. Full time

Email Lead Generation Analyst

Job Title: Email Lead Generation Analyst
1-Opening
Time zone – UK
Mode of working – Work from office (Kochi)
Job Summary:
The Email Lead Generation Analyst is responsible for driving the company’s lead generation efforts through targeted email campaigns. This role involves researching, identifying, and engaging potential leads, tracking campaign performance, and optimizing strategies to increase lead conversion rates. The ideal candidate will have a strong analytical mindset, excellent communication skills, and experience in email marketing and lead generation.
Key Responsibilities:
•Lead Research and Identification: Research and identify potential leads based on the company’s target market and criteria. Develop and maintain a database of qualified leads.
•Email Campaign Management: Design, execute, and manage email campaigns aimed at generating leads. Ensure that email content is engaging, relevant, and aligned with the company’s messaging and brand.
•Lead Nurturing: Engage with potential leads through personalized email communication, nurturing them through the sales funnel to convert them into qualified opportunities.
•Performance Tracking and Analysis: Monitor and analyse the performance of email campaigns, including open rates, click-through rates, and conversion rates. Use data insights to optimize and improve future campaigns.
•A/B Testing: Conduct A/B testing on email campaigns to determine the most effective strategies for lead generation.
•Collaboration: Work closely with the sales and marketing teams to align lead generation efforts with overall business goals. Provide feedback on lead quality and campaign effectiveness.
•Reporting: Generate regular reports on lead generation activities, campaign performance, and ROI. Present findings and recommendations to the management team.
Qualifications:
•Proven experience in email marketing, lead generation, or a similar role.
•Strong analytical skills with the ability to interpret data and make data-driven decisions.
•Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Marketo, saleshandy) and CRM systems.
•Excellent written and verbal communication skills.
•Ability to work independently and manage multiple projects simultaneously.
•Detail-oriented with strong organizational skills.
•Knowledge of marketing automation and best practices in email deliverability.
Preferred Qualifications:
•Experience in Email Marketing sector.
•Familiarity with GDPR and other email marketing regulations.
•Basic understanding of HTML/CSS for email design.