Marketing Manager

4 weeks ago


ZambiaAfricaOverseasInternational, India iimjobs Full time

Responsibilities:

  • Create comprehensive marketing plans aligned with business objectives.
  • Identify target audiences and market segments.
  • Develop strategies to differentiate the brand and drive market share.
  • Plan and execute product launches, ensuring maximum market penetration.
  • Develop and manage integrated marketing campaigns across various channels.
  • Collaborate with crossfunctional teams to ensure successful campaign execution.
  • Develop and manage the marketing budget, ensuring optimal allocation of resources.
  • Track expenses and provide regular budget reports to the leadership team.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
  • Strong understanding of consumer behavior and market dynamics.
  • Excellent leadership and communication skills.

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