Specialist - Product Marketing - IT (1-3 yrs)
4 weeks ago
Product Marketing Specialist
Key Responsibility Areas:
1. Create content needed for demand generation:
- Create Presentations, Posters, and booklets needed for events
- Create Content needed for Performance Marketing - Ad copies, Landing Pages
- Write engaging email copies to engage prospects
- Create videos that are visually appealing and informative.
2. Own sales enablement:
- Create and update pitch decks to help close deals
- Support end-to-end sales cycle with nurture emails, battle cards, ROI calculator, etc.
- Update website content on a regular basis to ensure that it is accurate, up-to-date, and informative
3. Create content for customer marketing:
- Create product newsletters that are informative and engaging
- Develop case studies that showcase the benefits of the company and its impact on businesses
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