Head - Marketing - School (13-22 yrs)

3 weeks ago


Mumbai, Maharashtra, India iimjobs Full time
Spectral Consultants is hiring for the role of Marketing head with one of the International Chain of schools.

Responsibilities

  • Leads the marketing team in the geography.
  • Assists the Sr. Director, Marketing in the development and implementation of Marketing policies and procedure.
  • Supports the Sr. Director, Marketing in defining and developing the marketing and brand strategy for the function in India.
  • Collaborates with the Finance function to develop relevant measurable performance metrics for the function,
  • Supports the Sr. Director, Marketing in the development of the annual budget for the function
  • Ensures all local marketing campaigns are aligned with the global brand
  • Constantly engages in tracking industry and competitors in the geography
  • Shares competitor analysis reports on a regular basis
  • Identifies trends and insights, and optimizes spend and performance based on the insights
  • Supporting in marketing campaigns for Lead generation & new admissions.
  • Develops and manages vendors across requirements (e.g. websites, print, social media, etc.) locally
  • Plans, manages and reports on progress and budgets for the marketing activities, campaigns and events.
  • Measures and records all marketing activities from the local marketing team


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