Lead - Business Development/Marketing - IT (5-8 yrs)

4 weeks ago


Chennai, Tamil Nadu, India iimjobs Full time

Strategize and develop effective plans focusing on Account-Based Marketing (ABM).

- Select and profile key accounts aligned with ABM strategies.

- Provide technical support and collaborate with teams for effective implementation.

- Create engaging content and manage campaigns in line with ABM strategies.

- Analyze data to optimize strategies and enhance performance continually.

- Proficiency in Marketing Automation and Account-Based Marketing platforms.

- Familiarity with Lead sourcing tools and understanding of the IT landscape.


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