Strategic Marketing Manager-Drive Products

3 weeks ago


Bengaluru, Karnataka, India ABB Full time
Strategic Marketing Manager-Drive Products & Systems and ServicesTake your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.

At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

You will be working as Strategic Marketing Manager-Drive Products & Systems and Services and will be part of Motion for Drive Products. Work Locations are flexible for Bangalore/ Mumbai/ Kolkata/ Faridabad in India. In this role you will be reporting to Local Division Manager. You will be responsible for the order growth of Water strategic focus segment through market management and related activities.

Your responsibilities
  • Responsible for creating, planning and implementing the sales strategy for the assigned area in accordance with the global strategy, and budget and efficiency targets
  • Supporting business area and divisions to align with Clusters for budget alignment.
  • Monthly FC exercise, Quarterly Gap analyzing with cluster team, Address gaps which come out from weekly and monthly sales discussions.
  • Driving Business and motivate/align sales team to extend focus for emerging Segments: Capture leads, Ensure SFDC record, conversion strategy for Each opportunity – Data center, Ethanol, Water, Carbon Capture, Chemical, API, Solar Based Cold Storage solutions
  • Organizing and Participating in Country account management programs, MOIM- MODP OEM conversion plans, MOSD-MOLM customer mapping/project mapping, with EL - data Center Initiative, with IAPI- WWW collaboration meeting, Service Days at customer places
  • Working together for promoting the drives overall with Motion communication manager to ensure success stories and success comes in weekly wrap and bring better visibility
  • Supporting in all required marketing materials required at drive site level such as year be-ginning growth meeting and also growth workshops as well as common
  • Creating Event Calendar. Ensuring optimization of cost and resources by collaborating with other divisions and engaging with communication team for organizing targeted events (events whereby inter division/Business collaborations are required) - ACREX, REFCON, Energy Symposium, CII , ELECRAMA
  • Planning and supporting Service Day initiative at customer place
  • Supporting motion services BES and FES team for focus initiatives ( e.g. modernization/one care, LEAP, digital or energy ) and ensure the sales team's activities to achieve the desired goals
Your background
  • B. Tech/BE in Electrical / Electronics/ Instrumentation or similar streams in Engineering
  • Must have 8 to 15 years of experience in business Development, marketing & sales strategy with good exposure in Drives background.
  • Ability to lead and manage a team effectively. This includes setting goals, providing feed-back, coaching, and motivating team members to achieve their best performance.
More about us

ABB Drive Products is a technology leader serving industries, infrastructure and machine builders with world-class drives and softstarters. With our products, global scale and local presence, we help our customers to improve energy efficiency, productivity and safety. Our people and culture are the foundation of our success. We all together make the difference for our customers every day.

It has come to our attention that the name of ABB is being used for asking candidates to make payments for job opportunities (interviews, offers). Please be advised that ABB makes no such requests. All our open positions are made available on our career portal for all fitting the criteria to apply. ABB does not charge any fee whatsoever for recruitment process. Please do not make payments to any individuals / entities in connection to recruitment with ABB, even if is claimed that the money is refundable. ABB is not liable for such transactions. For current open positions you can visit our career website and apply. Please refer to detailed recruitment fraud caution notice using the link

We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website

Work model: on site #LI-onsite


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