Group Product Manager
4 weeks ago
Job description for Group Product Manager
Qualification: B.Pharma & MBA in Marketing
- Prepare marketing strategy for the assigned group of products
- Ensure that the operational marketing plan is in line with overall marketing plan and prioritise to achieve the sales targets
- Prepare marketing collaterals for the branding of the new product & prepare plan, budget and executing the launch of the products in coordination with internal team, sales team and marketing team.
- Identify target audiences, plan marketing activities to achieve volume estimations, review products and execute promotions to ensure product movements.
- Liaise closely with field force to access the response to and suitability of current promotional material
- Carry out field visits to ensure implementation of marketing strategy
- Evaluate customer feedback and need-gap analysis for the product improvement
- Analysis, review and study competitor intelligence reports / findings and industry trends
- Provide overall directions to develop new markets and strengthen the existing ones in coordination with sales team
- Monitor sales trends and product movement analysis
- Analyze business potential, support the conceptualization and execution of strategies to drive sales, monitor competitor activities and devise effective counter measures.
- Achievement of objectives (sales target, market share,...) for the group of products
- Manage Product group image & reputation, ensure maximum brand visibility and capture optimum market share
- Ensuring successful participation in national and international tradeshows, exhibitions & organizing events like CMEs, seminars etc..
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