Head - Digital Marketing - Consumer Durable/FMCG/Paints/Cement Industry - IIM/ISB/FMS/MDI (10-14 yrs)

3 weeks ago


Gurgaon, Haryana, India iimjobs Full time
Head-Digital Marketing - Consumer Durable/FMCG /Paints/ Cement

  • Lead Campaign Planning & Execution across digital platforms (SEO/SEM. Google
  • Display/Shopping/Search/ Discovery, Facebook, Instagram and other social media, Programmatic) to meet key performance metrics.
  • Lead performance marketing (Engagement metrics on Social Media platforms) on digital platforms.
  • Lead Campaign Planning & Execution across digital platforms (SEO/SEM. Google
  • Display/Shopping/Search/ Discovery, Facebook, Instagram and other social media, Programmatic) to meet key performance metrics.
  • Responsible for driving discoverability of brand Crompton through SEO & SEM.
  • The role holder will lead Digital Marketing vertical, and aim to develop their young online business into the gotoplace for products and solutions in their segment.
  • Develop and devise the products, offers and campaigns to popularize the online platform.
  • Strategize and build the platform with help of creative and digital agencies.
  • Should be able to define performance parameters.
  • Use the digital campaigns to create impressions; utilize analytics to give feedback to agencies and change strategy as needed.
  • Manage New Product Development (NPD), innovation.
  • Identify and collaborate with right partners to enhance digital knowhow and ensure usability of digital platforms.
  • Support the brand team on development of brand digital assets.
  • Support the product marketing team on developing A+ brand content Handle multiple agencies digital, media and ecommerce liaising closely with the brand and the Product marketing teams.

Qualifications and Experience:
MBA/PGDM from Premier B-schools Experience of 10-12 years professional experience in Consumer Durable/Cement /Paints/FMCG

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