PowerCred - Manager - Marketing - IIM/FMC/MDI (3-6 yrs)

3 weeks ago


Any Location, India iimjobs Full time

Job Title: Marketing Manager

Company Overview:

PowerCred is a digital lending infrastructure and intelligence suite designed to empower lending institutions. Our platform seamlessly elevates the onboarding, underwriting, and collections processes of lenders, enabling the launch of innovative, next-generation financial products. We are committed to transforming the lending landscape by providing cutting-edge solutions to financial service providers.

Job Location: India, Remote

Position Type: Full-time

Responsibilities:

Content Creation:

- Develop and execute a content strategy for PowerCred, ensuring all marketing materials resonate with the SEA market that PowerCred operates in

- Create compelling and culturally relevant content for various channels, including websites, social media, blogs, and newsletters.

Marketing Campaigns:

Plan and execute marketing campaigns tailored to the digital lending landscape

- Collaborate with cross-functional teams to ensure consistency in messaging and brand image.

Demand Marketing:

- Support sales team with account-based marketing efforts to ensure customer stickiness and reduce churn

- Develop technical marketing materials to support sales efforts and enrich the leads funnel

Events Management:

- Create compelling material, videos, sizzles, brochures and other material as needed in events

Market Research:

- Stay abreast of industry trends and conduct market research to understand the needs of lenders in SEA

- Utilize insights to adapt and optimize marketing strategies for maximum impact.

Communication Strategy:

- Develop a communication strategy that effectively communicates PowerCred's digital lending platform's value proposition to lenders and stakeholders.

Collaboration and Relationship Building:

- Foster relationships with key stakeholders in the digital lending industry, including financial institutions, regulatory bodies, and potential partners through marketing

- Work closely with the sales team to ensure marketing efforts support lead generation and conversion.

Analytics and Reporting:

- Utilize analytics tools to track the performance of marketing initiatives and generate actionable insights.

- Prepare regular reports for management, highlighting key performance indicators and areas for improvement.

Qualifications:

- 3+ Years of proven experience as a Marketing Manager in a B2B Tech SaaS startup, preferably in the digital lending or fintech industry.

- In-depth understanding of the digital lending and financial services industry

- Strong content creation skills with the ability to tailor messaging to a local audience.

- Experience in organizing and managing events, from concept to execution.

- Excellent communication and interpersonal skills with the ability to build and maintain relationships.

- Analytical mindset with proficiency in using data to drive marketing decisions.

- Ability to thrive in a fast-paced and dynamic startup environment.

- A passion for innovation and a proactive approach to problem-solving.



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