Casio - Senior Manager - Offline Sales - North & East (12-16 yrs)

3 weeks ago


Delhi NCR, India iimjobs Full time

Key Duties & Responsibilities:


To strategies, plan, develop, execute and monitor marketing initiatives across the brand lifecycle to boost market share, adoption and strengthen brand health.

Business Financial Management

  • Achieve Business Targets (Primary | Secondary | Tertiary) Achieve Merchandise Sell Through Plan
  • PSI Plan vs Execution Accuracy
  • Achieve Strategic Product Penetration & Contribution
  • Gshock & Vintage POS Expansion & Contribution%
  • Remittance Management as per Schedule | Management of Credit Limit as per Business Plan
Customer Management

  • Partner Development & Operations as per Organizational Strategy
  • Execution of Plan
  • NEW SIS & EBO Development, Network Expansion, Alternate Channel development as per Plan
  • Maintenance of Consumer Experience at Points of Sale
  • Execution of VM & CX Plan


EBO Management
  • Store Operations, Staff Training, Customer Experience, Store Hygiene, VM, Data Flow
Process Management

  • Mid Month & End of Month Business Reviews with Partners & Team
  • Execution Closure of Meeting Actionable
  • PSI Management, Business Analytics
  • Visit of Key POS as per Visit Plan
  • Visit Report & Execution Closure of Actionable Optimization of Partner Schemes & Consumer Offers
  • Communications, Guideline Adherence, Staff
  • Training, Sell through plan achievement, claim closures
People Management

  • Training of EBO Staff as per Training Calendar Training of SIS Staff as per Training Calendar
  • Development of Regional Team as per Strategic directions

What are we looking for:
Candidate having great exposure in

  • General Trade Management [Distributor and Dealer Management] FOFO EBO Management
  • Distribution / Channel Expansion Management Regional Key Account Development & Management Remittance Management [AP / AR]
  • Business Project Management New business development

Qualification & Experience:

  • Must have 12 to 16 years of experience of working either in Fashion & Lifestyle or Consumer Electronics industry.
  • Must be a Graduate or MBA
  • Preferably from Watch Industry. Should have Hands-On experience of having worked in the North and East India General Trade Market with reputed Watch / Consumer / FMCG / Fashion / Lifestyle Brands
  • Should have Proven Track Record of being a Self-Driven Professional
  • Excellent People Management Skills, Excellent Communication Skills
  • Written and Spoken, Excellent Presentation Skills

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