BeatO - Senior Manager - Performance Marketing (3-6 yrs)
3 weeks ago
Responsibilities
- Plan, design and manage all digital marketing, including SEO/SEM, entire social media (FB, IG, Twitter, Linkedin etc.), and display advertising campaigns
Job Description:Knowledge of Marketplace ads & SEO will be preferred.- Hands on experience on Affiliate, app marketing, programmatic & remarketing (Criteo, inmobi, DV360, Taboola etc.)
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Optimize install campaigns to improve cost per install, installation rates, post install performance.
- Measure App engagement metrics like MAU, DAU, Converting users on a regular basis.
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimizes user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Managing budgets and financial for digital marketing initiatives for the organization.
Skills Required:
- Deep Experience in AdWords, social media marketing (Facebook, Twitter), affiliate channels and google SEM.
- Hands on experience of using analytics tools like Clevertap, Appsfyler and Google Analytics
- Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution.
- Customer centric and problem-solving mindset.
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Strong hold on data & numbers.
- Tier 1 pedigree will be preferred.
Immediate joiners will be preferred
Knowledge of Marketplace ads & SEO will be preferred.
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