Head - Brand Marketing & Communications - Electricals (15-20 yrs)

4 weeks ago


Mumbai, Maharashtra, India iimjobs Full time

Head - Brand Marketing & Communications


Urgently hiring for the role of Head Brand Marketing & Communication
Years of experience: 15+ years

Location: Mumbai

MBA Preferred

Main Responsibilities, Authorities & Accountabilities Requirements, Skills & Competencies:

Requirements:

- Education - Post Graduate/ Graduate from tier-1 colleges. MBA preferred.

- 15+ years in brand management and marketing communication.

- Have an innovative and disruptive mindset, with business centric problem solving approach

- Experience in leading marketing comm team

Competencies:

- Brand Management; Strategic Thinking; Problem Solving; Enabling decision making through right insights; Innovating; Market Awareness & Connect; Developing People with Empathy; Driving Results; Collaborating

Skills:

- Hypothesis led-problem solving skills, and high market-level business awareness.

- High level of communication skills and ability to create and influence brand positioning.

- Has ability to leverage power of numbers to influence decisions, ability to translate anecdotal insights from market into data backed insights.

- Resilient, resourceful, and able to perform under pressure.

- High market visits & regular interaction with all stakeholders Decisions to be taken to Manager.

- Annual, monthly initiatives planning & prioritization.

- Spends budget for the full year.

- Team ramp-up/ changes through the year.

Accountabilities, Responsibilities, Authorities:

Brand Strategy & Communication:

- Defining brand positioning and ATL communication strategy in co-ordination with BU sales and Product team

- Conducting regular brand track, drive initiative to improve marketing funnel metrics - awareness, consideration, conversion and loyalty

- Ownership of brand properties (creatives, collaterals) in line with brand objectives, liaising with agencies

- Marketing initiatives ROI improvement; in line with benchmarks

- Co-own annual marketing budget along with respective BU heads

- Brand proposition and comms strategy basis discussions with BU and Product Heads

- Defining guardrails around marketing communication

Digital Marketing:

- Creation of end-to-end digital marketing strategy for the company, budget allocation and choice of properties in line with company objectives

- Execution of digital campaigns on off-platform channels,

- ROI tracking and improvement in line with benchmarks, liasing with agencies on running the campaigns

- Ownership of online content creation and brand properties

- Defining digital marketing budget in coordination with B2C and B2B

- Authority on budget allocation and choice of properties for digital marketing (except e-Commerce)

PR, Media and Market Research:

- Ownership of all the PR, events, magazines comms

- Designing and conducting market research through informed decisions based on brand objectives

- Ownership of media buying and spot selection and liaise with media agencies

- Media buying and spot selection

- Owning PR, Events comms

- Conducting market research and design based on brand objectives

Team & Stakeholder Management:

- Work in close coordination with BU and Product Heads across businesses

- Defining and building the Brand marketing and comms function organization structure

- Retain and attract top talent, managing and assessing team

- Build processes and systems to enhance ways of working

- Org structure design

- Sign-off on manpower number

- Co-own processes for interaction with business

- Team assessment



  • Mumbai, Maharashtra, India iimjobs Full time

    Head Digital Marketing - BANK Given below position details with a Leading bank :Role/ Job Title: Head Digital MarketingLeadership RoleLocation - MumbaiJob Purpose :The role bearer has the responsibility to provide vision and leadership for the strategic development of Digital marketing operations for the bank with the goal of increasing brand loyalty and...


  • Mumbai, Maharashtra, India iimjobs Full time

    Job Summary:As the Chief Marketing and Branding Officer at Avaada, you will lead our marketing strategies and branding efforts to enhance our market presence and drive sustainable growth. You will be responsible for developing innovative marketing initiatives and establishing Avaada as a leader in the renewable energy sector. Your leadership will help shape...


  • Mumbai, Maharashtra, India iimjobs Full time

    In this role, you will play a key role in shaping and executing marketing strategy. You will be responsible for creating and implementing effective marketing campaigns, establishing the brand presence globally, and driving demand for the business. This is a dynamic and fast-paced role for a visionary marketing leader looking to drive significant growth in a...


  • Mumbai, Maharashtra, India iimjobs Full time

    Head - MarketingKey Responsibilities: Lead the overall calendar of integrated 360marketing and brand campaigns across channels digital, print, instore. Oversee campaign development across all aspects: creative, media, content, target audience, schedules etc.Campaigns should build brand awareness, retain customers and encourage repeat purchase, generate...

  • Head of Marketing

    4 weeks ago


    Mumbai, Maharashtra, India Straumann Full time

    Job Description: Main Purpose of the RoleThe Head of Marketing is responsible for driving the market access and implementation of marketing programs to build sustainable business growth and for driving topline business growth of Straumann in South Asia. The Head of Marketing is responsible for driving topline business growth of Straumann Dental Implant...


  • Mumbai, Maharashtra, India iimjobs Full time

    As the Marketing Head for Thinkerplace, you will be responsible for developing and executing comprehensive marketing strategies to promote our brand and drive sales for our range of toys. This leadership role involves overseeing all aspects of marketing, including market research, product positioning, advertising, promotions, public relations, and new...


  • Mumbai, Maharashtra, India iimjobs Full time

    Head - Marketing Responsibilities:Prepare annual Marketing plans and brand strategies that are aligned with global brand strategies and positioning Coordinating marketing strategies with Sales, Finance, Operation and Technical department. Developing and managing marketing department budget Take part in Trade Show or Exhibition, Social Media, Advertising and...


  • Mumbai, Maharashtra, India iimjobs Full time

    Job roles & responsibilities : The position is responsible for developing, design and implement marketing strategy, identified various input to build strong brand image/brand preference to become market leaders of the product, constantly scan external environment to get market intelligence.Marketing strategy : Responsible for developing and implementing...


  • Mumbai, Maharashtra, India iimjobs Full time

    Job context: My client is a conglomerate with diverse set of B2B (metals, textiles, chemicals, etc) and B2C (apparel, retail, financial services, etc) businesses in its portfolio. These group companies vary in terms of size, geography of operation, market share, market challenges, etc.Job Title: Brand Manager The mandate for this role is to support the team...

  • Brand Manager

    4 weeks ago


    Mumbai, Maharashtra, India iimjobs Full time

    Brand Manager:Responsibilities:Be the Brand Custodian who will Design and implement marketing plans which are in line with strategic priorities, develop relevant communication ideas, monitor all factors affecting the brands.- Develop the complete marketing mix for the portfolio- product, packaging, communication, media including digital and execution of all...

  • Brand Manager

    4 weeks ago


    Mumbai, Maharashtra, India PGBPGNGLOBAL Full time

    Job LocationMumbaiJob DescriptionP&G was founded over 180 years ago as a simple soap and candle company. Today, we're the world's largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but significant ways. We've spanned three centuries thanks to three simple ideas: leadership, innovation and...


  • Mumbai, Maharashtra, India iimjobs Full time

    Join Brand Touch & Analytics (BTA), the cutting-edge marketing communication platform within the esteemed Aliagroup, a pioneer in brand and marketing communication for over 25 years. Aliagroup's legacy includes the development of several specialized marketing communication organizations, each setting benchmarks in their respective domains. As part of this...


  • Mumbai, Maharashtra, India iimjobs Full time

    About this role:The Head of Compliance will be required to oversee the compliance framework and ensure all applicable regulatory requirements are met.Job Description: Develop and implement compliance policies for all applicable laws and regulations relating to the business. Oversee Compliance operations. All matters related to SEBI and RBI Handling of work...


  • Mumbai, Maharashtra, India iimjobs Full time

    Responsibility: To manage the entire marketing activities (Network - General Trade, Retail, E-commerce, B2B)Location: Mumbai (Andheri MIDC)Industry: Consumer Durable/RetailQualification: Should be from a good MBA institute (Full Time)Team Size - 18Deliverables:Responsible for designing Marketing Strategies for Multiple Brands and Multiple Channels.Design and...


  • Navi Mumbai, Maharashtra, India iimjobs Full time

    Head - Talent Responsibilities:The role will Lead the talent acquisition and talent management for leadership and critical roles , ensuring the attraction and retention of top talent. Develop and implement leadership development initiatives to nurture highpotential employees, fostering their growth and development . Enhancing employee capabilities and...

  • Business Head

    4 weeks ago


    Mumbai, Maharashtra, India iimjobs Full time

    Business Head - PerfumesDesignation : Business Head - PerfumesReporting to: Chief Executive Officer Key Responsibilities:Strategic Planning and Execution: Develop comprehensive strategies to achieve business goals, encompassing market penetration, product positioning, and revenue growth. Oversee the execution and implementation of these strategies to drive...

  • Brand Manager

    3 weeks ago


    Mumbai, Maharashtra, India iimjobs Full time

    Brand Planning: Prepare brand architecture (target markets/ group, products, launch and phase out support);Conduct competition analysis for market practices in supporting brand (promotions/ activation);Plan for brand initiatives based on growth prospects and gaps in current portfolioShare plan with Media/ MR team and seek inputs on related activities/ cost/...


  • Mumbai, Maharashtra, India iimjobs Full time

    We have been mandated for a large Conglomerate for the below mentioned role.Location : MumbaiPosition Title : Head - Business DevelopmentJob Profile : This role will require extensive networking in the market and creating product value addition along with the technical teams to win customer preference The role will also extensively require off the person to...

  • Sales Head

    3 weeks ago


    Mumbai, Maharashtra, India iimjobs Full time

    National Sales Head plays a critical role in driving sales growth and market penetration in the in the general trade. They are responsible for leading a team, developing and executing sales strategies, and staying updated on market trends to achieve sales goals and objective.Location - MumbaiReporting to - Group sales head This is a senior leadership role...


  • Mumbai, Maharashtra, India iimjobs Full time

    Sales Head plays a critical role in driving sales growth and market penetration in the modern trade sector. They are responsible for leading a team, developing and executing sales strategies, managing key accounts, and staying updated on market trends to achieve sales goals and objectives.Location - MumbaiReporting to - Group sales head Educational...