DGM - Marketing - Healthcare Firm (15-20 yrs)
4 weeks ago
You will be responsible for creating and implementing effective marketing campaigns, establishing the brand presence globally, and driving demand for the business.
This is a dynamic and fast-paced role for a visionary marketing leader looking to drive significant growth in a global market.
Marketing strategy and execution:
- Leveraging your extensive global marketing experience, create a comprehensive marketing strategy aligned with the company's overall business objectives.
- Build marketing plans across various channels (digital, content, events, etc.).
- Oversee the creation and implementation of integrated marketing campaigns across various channels to generate leads and drive customer acquisition.
Brand visibility:
- Ensure consistent messaging across all channels to strengthen brand awareness.
- Lead the development of highquality content that educates and engages our audience.
- Collaborate with external partners, agencies, and industry influencers to amplify the company's reach.
Performance marketing:
- Allocate marketing budget effectively and track ROI. Manage and optimize paid advertising campaigns (PPC, social media ads).
- Analyze marketing performance data to identify trends, optimize activities, and demonstrate marketing impact.
Collaboration and cross-functional leadership:
- Work closely with Sales, Product Development, and Operations teams to align marketing efforts and customer engagement initiatives with business goals.
Industry trends and best practices:
- Stay abreast of consumer trends, market dynamics, and competitor activities.
- Lead market research efforts to identify target customer segments, understand buyer personas, and uncover new opportunities across global markets.
- Utilize consumer insights to inform product development, marketing strategies, and customer engagement initiatives.
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