Brand Marketing Role

3 weeks ago


Ahmedabad, Gujarat, India iimjobs Full time

Brand Marketing Role - HORECA/QSR

Responsibilities:

Ideate & contribute in drawing the roadmap for the Brand in the short term.

- Discover new / changing insights by working with the CMI Team & Agency to understand evolving consumer needs.

- Identify opportunities in Horeca, QSRs and Key Accounts.

- Build Business case for identified opportunities for alignment with key stakeholders.

- Lead new product development/customization work for HoReCa segment in coordination with cross functional teams especially R&D team.

- Ideate & contribute to planning of ongoing projects, initiatives (NPD, Launch, Re-positioning etc.)

- Drive on ground execution with Sales function and other key stakeholders & track success parameters.

- Lead & contribute to streamlining & improving internal processes, routines basis industry Best Practices, developments in the field of Consumer Marketing.


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