Brand Marketing Role

4 weeks ago


Ahmedabad, Gujarat, India iimjobs Full time
Brand Marketing Role - HORECA/QSR

Responsibilities:
Ideate & contribute in drawing the roadmap for the Brand in the short term.

  • Discover new / changing insights by working with the CMI Team & Agency to understand evolving consumer needs.
  • Identify opportunities in Horeca, QSRs and Key Accounts.
  • Build Business case for identified opportunities for alignment with key stakeholders.
  • Lead new product development/customization work for HoReCa segment in coordination with cross functional teams especially R&D team.
  • Ideate & contribute to planning of ongoing projects, initiatives (NPD, Launch, Repositioning etc.)
  • Drive on ground execution with Sales function and other key stakeholders & track success parameters.
  • Lead & contribute to streamlining & improving internal processes, routines basis industry Best Practices, developments in the field of Consumer Marketing.


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