Performance Marketing Role

4 weeks ago


Ahmedabad, Gujarat, India iimjobs Full time
Performance Marketing Role

Roles and Responsibilities:

  • Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
  • Analyze and optimize campaign performance based on datadriven insights and strategy using quantitative analysis.
  • Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
  • Effectively communicate complicated analyses by developing easytouse reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
  • Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
  • Work with creative and marketing teams to test strategies and innovation.
  • Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Qualifications:

  • Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performanceoriented channels.
  • Inplatform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.
  • Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
  • Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
  • Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
  • Outstanding presentation skills.
  • Excellent written and verbal communication skills.
  • Strong project management skills.
  • Critical thinker and creative.
  • Bachelor's degree in Marketing or relevant field.

Skills:

  • Performance Marketing
  • Digital Marketing
  • SEM & SEO
  • Paid Search
  • Competitive Analysis
  • Marketing
  • Display Advertising
  • PPC
  • Marketing
Automation

  • Reporting


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