Distribution Solutions Communications Leader

4 weeks ago

Nashik, Maharashtra, India ABB Full time
Distribution Solutions Communications Leader - IndiaTake your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.

At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

You will be working as Distribution Solutions Communications Leader at global grade 12 and will be part of Electrification business area for Distribution Solutions division based in Nashik, India. In this role you will be reporting to Distribution Solutions Communication Manager and will be responsible for building and executing an integrated (internal and external) communications strategy for the division in India, in collaboration with the global division communications team. Working with multiple stakeholders to position Distribution Solutions externally and drive business impact (lead and nurturing).

Your responsibilities
  • Developing and executing the external thought leadership, social media communications strategy and messaging that elevates the position of Distribution Solutions locally and supports the local division strategy
  • In close alignment with the global division communications team, accountable for executing local marketing communications strategies and action plans to support the local division growth ambitions and strategy
  • Developing and implementing the annual internal communications plan according to the local division strategy. Responsible for developing and implementing high quality internal communication plans to support the ongoing local business priorities
  • Leading the local external customer communications and thought leadership editorial calendar, content and storyline through all communication channels to establish coherent internal and external messaging and customer engagement along the buying funnel
  • Ensuring positioning and impact of the local divisions related content in local external and internal communications channels in support of the local division strategy. Following global KPIs to track and improve communications effectiveness across various media and channels
  • Partnering with the local sales and marketing team as well on key campaigns leading the marketing communications side of it, including events and tradeshows. Connecting the dots across Electrification as needed
  • Planning and managing the content for different states of the buying funnel – awareness, consideration, in-tent to purchase
Your background
  • Bachelor's degree in electrical engineering
  • Minimum 12 to 15 years of experience in communications and marketing positions.
  • A writing exercise will be included as part of the recruitment process
  • Experience in executing lead and nurturing customer communications campaigns
  • Highly collaborative leader who can lead in a matrixed organization. Experience in managing outside vendors, excellent at building relationships
  • Experience working with B2B companies, engineering, technology, sustainability or energy
  • Strong project management skills with an ability to work on multiple projects concurrently.
  • Strong writing and editing skills. Experience executing lead and nurturing customer communications campaigns is a must. A writing exercise will be included as part of the recruitment process
  • Good interpersonal and communication skills
More about us

ABB's Distribution Solutions Division provides utility, industrial and commercial customers with safe, smart and
sustainable technologies for the distribution of electricity. With ABB AbilityTM enabled digital solutions at its core, our
extensive portfolio includes distribution automation products, switching, limiting, measuring and sensing devices,
switchgear, modular substation packages, and related services.

We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website

Work model: on site #LI-onsite

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