Group Marketing Head

3 weeks ago

Surat, Gujarat, India iimjobs Full time

FEMALE CANDIDATES ONLY
Job Title - Marketing Head

Reports to Chairman

Department - Marketing

Location - Surat - HO

JOB PURPOSE:

  • We are looking for a dynamic and marketaware Marketing Head who can lead our Group. Our Marketing Head is expected to expand our reach, customers, and advocates. She will work closely with the Stakeholders and crossfunctional team to achieve financial growth and profitability of the brand. The candidate needs to bring with them a healthy and respectful attitude.

RESPONSIBILITIES:

  • Create, execute, and measure marketing plans and campaigns across channels with a track record of successfully achieving KPIs in the technologydriven environment
  • Create, own, and implement overall online as well as ofline marketing strategies, providing leadership and direction to team members
  • Understanding the company's unique market position, its advantages, and challenges for marketing channels.
  • Work with ATL & BTL agencies to convert strategy/take marketing concept into execution
  • Create a complete ATL & BTL campaign package ranging from the inbranch display, promotion, gifting, seller/customer events, outofthebox tools, and tactics to garner product awareness among the audience
  • Identify and finalize Marketing Alliances, where needed, to pull up sales/generate leads or customer walkins
  • Develop, iterate and launch marketing programs, rolling out to multiple new markets and geographies
  • Manage and lead the Marketing team, PR efforts, Demand Generation, Platform Marketing, Product Marketing, Program Management, and Brand Management.
  • Plan and execute integrated marketing campaigns that build the company's pipeline and also mature existing opportunities
  • Develop strategies for inbound and outbound campaigns including tactics such as SEM/SEO, Email, Social, affiliate, alliances, and more to build the lead database and increase qualified opportunity creation.
  • Manage, track, report, and present program budgets by channel campaign costs, performance, and ROI through the demand generation lifecycle.
  • Provide marketing expertise to the Company by building, developing, and managing a marketing team capable of carrying out the necessary marketing strategies and tactics
To articulate platform and brand vision to the community at large and also to internal teams

  • KNOWLEDGE, SKILLS AND ABILITIES REQUIRED.

Education:

Requirement:
Post Graduate/ MBA (Mandatory)

Work Experience:

  • More than 10 years of progressive experience working in a marketing leadership role with experience in Digital (SEO, SEM, Social Media, Email Marketing, Affiliate, Alliances,

File:
CC Personal File Page 2 of 2

  • Display Ads, Video Advertising, Retargeting, Mobile Marketing) and Offline (ATL, BTL, partnerships, PR and community management) marketing activities.


Language skills - Outstanding communication skills to provide direction and feedback for creative and analytical components of the Marketing team across the group.

CTC - Negotiable

Required KSA:

  • Experience in Print, Media and Ads are must
  • Leadership quality is preferred
  • Should have handled a team of more than 10 members
  • The candidate should be an enthusiastic, experienced, metricsoriented marketer who enjoys challenges and pushing his/her limits.
  • Ability to collaborate across the Group.
  • Result oriented and ready to take ownership.
  • Must have a desire to make an impact and a high work ethics.
  • Demonstrated success within B2B/B2C marketing.
  • Strong understanding of Excel and analytics along with data mining.
Industry - Human Resources Services

Employment Type - Full-time

  • Screening question

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