Manager/Senior Manager

Found in: beBee jobs IN - 1 week ago


Mumbai, Maharashtra, India iimjobs Full time
Urgently hiring for a leading company.

To grow Ecommerce Business by > 6X on Amazon.
Expand footprint on Flipkart,QSR etc.


The Ecommerce Brand Manager will plays a crucial role in driving online sales and brand awareness for the e-commerce business at Parksons Cartamundi.

This role combines expertise in brand management with the practical know-how of online sales operations.

The ideal candidate will be a skilled strategist, data analyst, and marketer with a passion for building and developing brands in the digital space.


DUTIES AND RESPONSIBLITIES:
The job holder shall be primarily responsible for;

  • Develop Marketing Plans for Ecommerce, Launch and optimize Advertising campaigns.
  • Launching New Products in the category of Playing Cards,Board games and collectibles on Ecomm Platform.
  • Develop relationship with vendors for Ecommerce Business
  • Achieve Sales KPI's and Marketing KPI's on Ecomm as per FY 23-24 Plans.
  • Prime focus will be to improve on;

Brand Strategy and Development:

  • Define and maintain the brand identity and voice across all online channels.
  • Conduct market research and competitor analysis to identify opportunities and inform brand positioning.
  • Develop and implement branding strategies to differentiate the brand and increase consumer engagement.
Manage brand partnerships and collaborations.

Product Management:

  • Develop and manage product portfolios for online channels, including product selection, pricing, and content creation.
  • Ensure product information and listings are accurate, optimized, and compliant with platform guidelines.
  • Analyze product performance and customer feedback to inform product development and improve conversion rates.

Marketing and Promotions:

  • Develop and execute digital marketing campaigns across various channels (SEO, SEM, social media, email marketing etc.) to drive traffic and sales.
Manage the e-commerce store and optimize the user experience for improved conversion rates.

  • Create engaging product descriptions, website content, and marketing materials that resonate with the target audience.
  • Analyze campaign performance and adjust strategies as needed to maximize ROI.

Sales and Performance:

  • Set and track key performance indicators (KPIs) related to online sales, brand awareness, and customer engagement.
  • Monitor inventory levels and manage product availability to ensure smooth order fulfillment.
  • Collaborate with merchandising, marketing, and operations teams to optimize the ecommerce ecosystem.
Identify and implement strategies to increase average order value and customer lifetime value.

Data Analysis and Reporting:

  • Collect and analyze data from various sources (web analytics, customer feedback, social media etc.) to gain insights into customer behavior and brand performance.
  • Generate reports and present datadriven recommendations to inform decisionmaking.
  • Stay uptodate on ecommerce trends and best practices to continuously improve the online brand presence.

QUALIFICATION AND SKILLS ATTRIBUTES:

  • Degree in marketing, business, communication, or a related field.
  • Minimum 23 years of experience in brand management, preferably in an ecommerce setting.
  • Strong understanding of ecommerce platforms and digital marketing principles.
  • Proven ability to develop and implement successful marketing campaigns.
  • Excellent analytical skills and datadriven approach to problemsolving.
  • Strong communication, collaboration, and project management skills.
  • Passion for building and developing brands in the digital space.

ADDITIONAL INFORMATION (IF ANY):

  • Experience with SEO, SEM, and social media marketing.
  • Knowledge of web analytics and reporting tools.
  • Product photography and copywriting skills.
  • Experience with content management systems (CMS).
  • Go-Getter and Self Starter with a growth mindset.
  • Sincere and dedicated towards growing business.
  • Keen eye for Marketing particularly competitive intelligence and Pricing.

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