Performance Marketing Manager

4 weeks ago


Gurgaon, Haryana, India iimjobs Full time

Responsibilities:

- Manage the entire funnel (Small/Micro businesses) Manage top of the funnel Medium and Large Businesses. (Revenue of Long tail + Generating Marketing Qualified Leads for Enterprise Accounts)

- Develop and Execute Growth Strategies: Collaborate with cross-functional teams to develop and implement comprehensive growth strategies that align with business goals.

- Performance Marketing: Lead and optimize performance marketing campaigns across various channels, such as digital advertising, social media, email, and other relevant platforms.

- Data-Driven Decision Making: Utilize analytics and data to assess campaign performance, identify trends, and make data-driven recommendations for optimization.

- Conversion Optimization: Implement A/B testing and other optimization techniques to enhance conversion rates and user engagement.

- User Acquisition: Drive customer acquisition efforts by identifying and targeting key audience segments through effective marketing channels.

- Budget Management: Manage marketing budgets effectively, ensuring maximum ROI and efficient allocation of resources.

- Collaboration and Communication: Work closely with internal teams, including product, design, and analytics, to align marketing efforts with overall business objectives.



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