Trade Marketing Lead

3 weeks ago


Ahmedabad, Gujarat, India iimjobs Full time

Functional Capability:

  • Contribute to the development of trade schemes at central & regional levels across geographies and products
  • Review proposed schemes in terms of impact on growth, validate outcomes expected and propose scheme modifications as required in consultation with Head Sales
  • Compute impact of schemes & promotions on pricing across product categories, channels & geographies to avoid potential arbitrage of infiltration across channels & geographies
  • Analyse sales trends for providing growth analysis (top line & bottom line) and develop dashboards to be shared with sales & management teams or making decisions related to interventions to be driven in the field through central / regional trade spend budgets
  • Generate consumer insights & manage research activities to provide accurate & timely market & competitor information for strategic & operational decisions
  • Use channelbased shopper & customer marketing insights & provide trade understanding for marketing to make effective trade schemes & promotions
  • Develop shopper / consumer marketing strategy for different categories and geographies based on market intelligence & consumer insights
  • Manage budgets across channels & promotion activities & regularly undertake evaluation of various schemes & promotions
  • Manage merchandising budgets & ensure production of merchandising material in line with shopper & customer marketing insights
  • Consult with & update management for critical decisions, updates & inputs
  • Groom successors for taking on critical roles in the team for the future
  • Manage people development initiatives within the department / function to ensure a capable and motivated workforce

SKILLS AND KNOWLEDGE
(Minimum acceptable proficiency for this job which best indicates the education and/or experience requirements of this job and not the incumbent).

a)

Education:
MBA in Marketing

b) Experience:
Management Degree in Marketing

  • 10+ years of experience including at least 3 years in the sales function in the consumer goods industry
  • Prior experience in building & managing schemes & promotions

c) Key Capabilities:

  • Knowledge of managing consumer insights research
  • Experience in working with shopper / consumer marketing
  • Negotiating and Influencing skills
  • Strong result orientation
  • Understanding of consumer mindset


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